Marketing Fundamentals/Ethics Unit Quiz

Question 1

Researching a business's target market and customers, its competing products/services, and relevant trends is called...

Accepted Answer

Marketing-Information Management

Question 2

The quality of having & being disciplined to adhere to principles which guide behavior and decisions without compromise.

Accepted Answer

Integrity

Question 3

Principle that all people/institutions are subject to, and accountable to, the law that is fairly applied and enforced.

Accepted Answer

Rule of Law

Question 4

The ability to believe someone is good and honest, and that they can/will be reliable.

Accepted Answer

Trust

Question 5

Which of the following is not an example of marketing you would see everyday?

Accepted Answer

Chopped TV Show

Question 6

Selling snow shovels in North Dakota would be more beneficial than selling them in Florida... this is an example of ___.

Accepted Answer

Geographic Segmentation

Question 7

Informing potential customers that a product or service exists, and the results they should expect from using it.

Accepted Answer

Promotion

Question 8

Which of the following is something that can be marketed?

Accepted Answer

Places, Services, Goods, People

Question 9

Creating new products/updating existing products, and getting rid of poor performing products, is also known as...

Accepted Answer

Product/Service Management

Question 10

The promotion and getting the right products to the right people at the right time in the right place is called...

Accepted Answer

Marketing

Question 11

Attempting to appeal to the entire market as a whole using social media to communicating the marketing message is called

Accepted Answer

Mass Marketing

Question 12

A situation in which a difficult choice must be made between two or more options is called...

Accepted Answer

Dilemma

Question 13

A combination of components used together in order to strengthen a product's brand/help sell the product or service...

Accepted Answer

Marketing Mix

Question 14

A system of principles (right or wrong, good or bad) for decisions people should make in certain situations.

Accepted Answer

Ethics

Question 15

The intention of analyzing/identifying the needs & wants of customers and making products/services to meet those needs.

Accepted Answer

Marketing Concept

Question 16

Identifying, evaluating, negotiating, and selecting the most favorable way to send products from one site to another...

Accepted Answer

Channel Management

Question 17

Which of the following is not considered to be presentation software?

Accepted Answer

Microsoft Word

Question 18

Being honest and open when communicating with others, and fully disclosing material information.

Accepted Answer

Transparency

Question 19

This term refers to the code or guide for appropriate business policies and practices regarding business activities.

Accepted Answer

Business ethics

Question 20

Problems in which a decision must be made between two possible options in which neither are ethical.

Accepted Answer

None of the above

Question 21

A specific group of customers that is more likely to buy certain products or services where most the effort is given...

Accepted Answer

Target market

Question 22

Sports teams wanting to market to fans who are knowledgeable and loyal to their team would be considered...

Accepted Answer

Behavioral Segmentation

Question 23

Pulling into a parking spot where someone else was in line ready to park is considered _____.

Accepted Answer

Ethical but illegal, Unethical but legal

Question 24

Communication directly to people, listening to wants & needs, giving them info. , & persuading to buy their products

Accepted Answer

Selling

Question 25

Creating strategies and establishing goals, objectives, processes, and procedures in order to attract more customers.

Accepted Answer

Market Planning

Question 26

Chick-Fil-A not being open on Sundays is an example of what?

Accepted Answer

Moral Decision

Question 27

AARP would likely sell more magazines to those over the age of 50... this is known as...

Accepted Answer

Demographic Segmentation

Question 28

Groups of people who share one or more common characteristics (ex. geographic/demographic/psychographic/behavioral)

Accepted Answer

Market Segmentation

Question 29

A specific written document that outlines objectives, actions, & timelines of how to gain new customers to the business.

Accepted Answer

Marketing Plan

Question 30

The act of being responsible and following through on what you do and say.

Accepted Answer

Accountability

Question 31

The amount of money a business thinks it should charge for its products/services is called...

Accepted Answer

Pricing

Question 32

Those interested in hip-hop music of any kind would be targeted by hip-hop labels is an example of...

Accepted Answer

Psychographic Segmentation

Question 33

A system in which businesses are owned and run by normal people are called a...

Accepted Answer

Private Enterprise System

Marketing Fundamentals/Ethics Unit Quiz

Questions 33

Marketing Fundamentals/Ethics Unit Quiz

Questions 33