Home Library Explore SAT

Home Library Explore SAT

Quiz 4 - Marketing research Flashcards | StudBud

Explore/Quiz 4 - Marketing research

Qualitative data?

What does competitive advantage mean?

Quiz 4 - Marketing research

12 terms·StudBud Administration·3 plays

A quiz designed by BTEC Business Level 2 Certificate students to recap on key concepts covered so far (A.1- B.2) #BTEC #Business #Marketing

Flashcards12 cardsFPractice quizPHost liveL

Questions 12

Answers

1
What does competitive advantage mean?
adv'tage gained by offering superior goods than competitors
the actions necessary to achieve the aims by the business
2
Qualitative data?
Figures
Threats
Peoples views
3
What does B2B stand for?
Buseness 2 business,
Buseness 2 business,
Buseness 2 business,
Buseness 2 business,
4
Which of the customer or consumer buys the product?
customer
consumer
5
Which one of these is a component of a brand?
Sizes
Shapes
Symbols
Branding
6
What is a SWOT analysis?
strength weakness operation
strength weakness opportunities threats
strengths weak opportunities tree
7
What is quantative data?
data obtained from customers
involves numbers
words/opinions
data obtained from customers
8
What is a niche market?
designed for specific people
designed for everyone
9
Who can buy capital goods?
Business
Customer
Consumer
10
What are the actions necessary to achieve the aims of a business?
Corporate objectives
Competitive advantage
Target customer
11
What is primary data?
Questionnaires
Libraries
Books
12
What is a market segment?
when a customer need is not being met by existing products
the customer that the business aims to supply
a section of the market with common characteristics
the section of the market the business aims to supply