Marketing Concepts in Sports and Entertainment

Question 1

The money you make from things such as merchandise, ticket sales, etc

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Revenue

Question 2

Analyzing what's best for consumers. Grants the marketers the knowledge of what they need to do to satisfy customers

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Analytics

Question 3

Whose attention you're aiming for. The people who you want to see what you're doing & say "That looks interesting".

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Target audience

Question 4

Usually anything based in music, movies, shows, etc. There is a long list of various options that can be used in ____

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Entertainment marketing

Question 5

Similar to the target audience, it's how you know product/services have the most positive results with.

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Demographic

Question 6

Revolves around forming a positive brand image. This will lead to an increase towards fan loyalty.

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Public relations

Question 7

Revolves around sports teams, players, etc. Their goal is to cater to the fans of these things listed.

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Sports marketing

Question 8

Over promoting your product to a variety of different places.

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Saturation marketing

Question 9

When a brand allows someone else to use their trademarks, logo, etc.

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Licensing

Question 10

Helps stand out & have uniqueness amongst other brands. This allows you to have better brand recognition going forward.

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Branding

Question 11

Developing an in-action environment for people. Showcase it in front of them to give people an idea of what it's about.

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Experimental marketing

Question 12

Plays into eventmanagement. You sell *** to people & in an attempt to fill the venue/wherever the event is being hosted.

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Ticketing

Question 13

Using technology to promote products or services. The use of the internet allows you to reach a much wider audience.

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Digital marketing

Question 14

When a brand or someone openly supports another. Works best when the one supporting is creditable/has a good reputation.

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Endorsement

Question 15

how well you can interact with your audience & have them invested in what you're doing.

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Engagement

Question 16

The meaning is in the name. The goal is to inspire the audience with the connection & trust they developed with them.

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Influencer

Question 17

A way for the sports/entertainment industry to host events in small/large venues. Tours would be an example of this.

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Event management

Question 18

Grants permission for marketing companies to showcase content on streaming platforms which can lead to global revenue.

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Media rights

Question 19

Big factor in marketing because it means you've developed a good relationship with your customers/audience.

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Fan loyalty

Question 20

Partnership between 2 or more parties. Provides opportunities for the product/service to be seen on a larger scale.

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Sponsorship

Question 21

Engages customers with their sponsorship in ways that allow the people to interact with the sponsorship.

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Sponsorship activation

Question 22

Being accountable for the people in attendance. This includes their safety & making sure they're in a positive mood.

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Venue management

Question 23

Similar to demographic & target audience. Involves collecting knowledge of consumers to have a better understanding.

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Market research

Question 24

Selling products that feature people, trademarks, etc. An example is a sports t-shirt with a players name or face on it.

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Merchandising

Marketing Concepts in Sports and Entertainment

Questions 24

Marketing Concepts in Sports and Entertainment

Questions 24