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Digital promotions and social media communications Flashcards | StudBud
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Digital promotions and social media communications
Digital promotions and social media communications
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Questions
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Answers
1
what is an important part of an organization’s communication strategy and are classed as owned media?
Websites
Social media
Search engines
Mobiles
2
what involves optimization of search listings and keyword searching?
Social media marketing
Mobile marketing
Digital marketing
search engine marketing
3
What is the purpose of display advertising?
To give customers something to look at
To get an immediate response
To be annoying
4
Which social media platforms enable sharing of ideas, interests, socializing and having conversations?
social entertainment media
social commerce media
social publishing media
social community media
5
What is a type of paid-for media?
News channels
Digital and display advertising
6
Which of the 4 most used forms of display advertising is not an paid Ad?
Sponsored content
Branded content
Native ads
Banner ads
7
What type of marketing refers to the creation and delivery of marketing communications messages through mobile devices?
Mobile marketing
E-mail marketing
8
as websites are potentially much more than a form of advertising, what can they also be used for?
online store, an information repository, a portal or gateway for services
An endpoint for seaches and offline advertisement
9
what is Search engine optimization (SEO)?
calculated positions of matched relevant site page content with the keyword
Advanced search tools in the search engines
results based on your search history
10
which social media platforms enable signed-up members to publish and distribute editorial content, movies, audio, photo?
social entertainment media
social publishing media
social commerce media
social community media
11
What is the benefit of giving consent to an e-mail service?
Tailored information/products matching the customers interests
To spam the customer
12
What is the meaning behind businesses on social media?
To post selfies
Communicate with sectors and society with some interests
13
Is mobile marketing cost effective, targeted, personalized, delicious, interactive, time-flexible, engaging, immediate,
Yes
No
14
how does search engines generate revenue?
sponsored links
Links
PC companies
Visitors
15
which social media platforms enable game playing and entertainment across communities?
social commerce media
social community media
social publishing media
social entertainment media
16
what is one of the most rapidly growing forms of mobile marketing?
Apps
E-mails
Direct messages
Phone calls
17
which social media platforms enable buying, selling, trading and building relationships?
social community media
social commerce media
social entertainment media
social publishing media