stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Duplicate of Business Studies - Marketing Flashcards | StudBud
Explore
/
Duplicate of Business Studies - Marketing
Duplicate of Business Studies - Marketing
17 terms
·
StudBud Administration
·
9 plays
Marketing Topic #hscbusinessstudies
Flashcards
17 cards
F
Practice quiz
P
Host live
L
Questions
17
Answers
1
Is branding a price strategy?
yes
no
2
Consumer laws protect consumers by ensuring that products have....
right to a refund
protection against misleading avertising
implied conditions
warranties
3
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
4
Identify one historical approach to marketing.
marketing approach 2
sales approach
marketing approach 1
production approach
5
What is the strategic role of marketing?
to advertise goods
to reduce costs
profit maximisation
the four p's
6
Which market segmentation variable looks at income levels?
psychographic
georgraphic
demographic
behavioural
7
Is a mass market large or small?
large
small
8
Name 3 types of market.
intermediate
resource
consumer
industrial
9
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
psychological
government
economic
sociocultural
10
Is observation a method of collecting primary data?
yes
no
11
What are the three P's of the extended marketing mix?
processes
physical evidence
people
12
What law governs deceptive and misleading advertising?
work place health and safety act
fair trading act
australian consumer law
competition and consumer act
13
What is the term that describes using geographic location to set different prices?
price points
price discrimination
cost based pricing
bait and switch
14
What are the stages of the product life cycle?
post maturity
maturity
growth
introduction
15
Coupons are an example of a promotion (sales promotion) strategy?
no
yes
16
Name the process that systematically collects, records and analyses information.
market research
primary data
17
Which of the following are examples of unethical advertising due to truth and accuracy.
exaggerated claims (puffery)
vague statements
concealed facts
false and misleading