stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Business Management Unit 2 Flashcards | StudBud
Explore
/
Business Management Unit 2
A market segment involves
Only $99.99!! What pricing strategy?
Business Management Unit 2
40 terms
·
StudBud Administration
·
34 plays
Imported from external platform
Flashcards
40 cards
F
Practice quiz
P
Host live
L
Questions
40
Answers
1
Only $99.99!! What pricing strategy?
1 cent off pricing
Premium pricing
Bundle pricing
Psychological pricing
2
A market segment involves
Grouping people based on age, gender, and location
Grouping people using one or more market dimensions
Grouping people based on all market dimensions
Grouping people based on one market dimension
3
Which of the following involves marketing in a socially responsible way?
Saying that your energy drink will help the customer run faster than a car
Saying that your energy drink is tasty
Saying that your car is unbreakable.
Not stating the full overall price
4
My business is getting less and less customers. Which stage of the product life cycle?
Maturity
Decline
Introduction
Growth
5
"Good afternoon, thanks for coming in today. We've got 5 questions we'd like to ask you". This is
an application
a job offer
an interview
shortlisting
6
"If you buy from us again, there is a discount." This could be part of a
Customer loyalty program
Customer engagement program
Bundle pricing program
Public relations program
7
Using social media to recruit is an
None of the following
external method
excellent method
internal method
8
A balance sheet is a document containing information about
The amount of revenue a business is earning
The value of what the business owes and its expenses
The amount profit a business is earning
The value of what the business owes and owns
9
This is an example of what being disregarded?
Gender equality
Occupational Health and Safety
Equal opportunity
Workplace productivity
10
Job security is an employee expectation about
Having confidence that their job role will remain
Having a security guard at the workplace for protection
Having confidence that their work building is safe
Having a safe workplace
11
Policies are the steps to follow when implementing a procedure
False
True
12
"This job will involve taking Ayan's hat off if he has it on." This relates to the
job description
job analysis
job design
job specification
13
Someone's age falls under what dimension?
Behavioural
Psychographic
Demographic
Geographic
14
More and more people are interested in a certain type of product. This is known as a
Trendy consumer
Consumer trend
Market segment
Market dimension
15
A warranty relates to which P of marketing?
Product
Promotion
Physical evidence
Price
16
"I took a day off as I was sick, and I didn't get paid! I must be a ________ employee".
Unhealthy
Contract
Bad
Casual
17
I told my boss I'm quiting as of today. As a result, I did not give sufficient
terms of notice
thanks for my time working there
terms of information
politeness
18
Some bank accounts generate interest. This is
How much the bank pays you
How much people like the bank account
The fee
How much you repay to the bank
19
The P of marketing that relates most to advertising?
Promotion
Place
Price
Product
20
Marketing is advertising
If you need to advertise
Partially true
False
True
21
Pricing your product at a cheaper rate than competitors to attract consumers is
Penetration pricing
Psychological pricing
Bundle pricing
Premium pricing
22
How products get to the consumer relates to which P of marketing
Physical evidence
Price
Product
Place
23
"I have been working 12 hour days, 7 days a week. I feel like I am not at home much! *ML!". This is a lack of __________
Work life balance
Pay work balance
Work home balance
Pay home balance
24
You pay me, and I will arrange for people to come to your factory and work. I am a
government agent
CEO
business mentor
recruitment agency
25
If your business is aiming to sell to those living in city areas, which dimension does this relate to?
Psychographic
Demographic
Behavioral
Geographic
26
"Come in for a trial, and we will see how you go. If you go well, you will be hired." This is
an induction
an introduction to work
a practical interview
Work testing
27
Which of the following is not a market dimension?
Demographic
Anographic
Psychographic
Geographic
28
www.bestbusiness.com is an example of a
Trademark
Business name
Domain name
Internet name
29
You are targeting people who are above 40 years old and interested in sports. This market segment is based on:
Geographic
Behavioral
Demographic
Psychographic
30
If you are aiming to sell to those who like trying a product for the first time, which dimension are you targeting?
Geographic
Psychographic
Demographic
Behavioral
31
If a supplier is cheap, then
They are socially responsible
Their supplies will be of bad quality
It is a factor to consider
They are not socially responsible
32
You are required to remain fairly quiet. There is to be no clicking of pens. Not clicking pens is a
Policy
Procedure
33
As an employee, I not only expect good pay, but also good ____________.
Conditions
commissions
Superannuation
Bonuses
34
"Hey, I heard the boss is looking for someone for an advertising position. Let's make sure everyone is told". This is:
Word of mouth
Word of truth
Rumor spreading
Advertising
35
The buyer's purchase history and contact details can be
Sold to other businesses
Stored in a customer database
Stored in a public way for all to see
Stored in exceptional circumstances
36
A minimum of 5 years of experience is needed for the position. This relates to the
job design
job description
job specification
job analysis
37
Having part of your business' tasks done by overseas employees is an example of
Sweatshop recruitment
Overseas recruitment
A guarantee for increased profit
National recruitment
38
All of a sudden, there is extremely bad publicity about your business in the media. This will mean you need to engage in
Planned public relations
Crisis public relations
Crisis pricing
Animated public relations
39
A computer network where information can only be accessed if part of the workplace:
Intranet
Information network
Social network
Internet
40
I work 25 hours per week. It's in my contract that I must be offered these hours. I am a ____________employee
full time
casual
part time
contracted