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MSLETB / Digital Content Revision Flashcards | StudBud
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MSLETB / Digital Content Revision
MSLETB / Digital Content Revision
23 terms
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StudBud Administration
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6 plays
Content matrix
Flashcards
23 cards
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Practice quiz
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Questions
23
Answers
1
To encourage audience interaction posts should...
be entertaining
include surveys or quizzes
focused on the target audience
include images
2
Photos used should..
Be copyright free
Tie in with the business image
Be of high quality
All of the above
3
What does SEO stand for?
Search Engine Operation
Search Engine Optimization
Social Engine Optimization
Social Engagement Outreach
4
Customer personas help tailor content to audience needs.
True
False
5
An example of posting about relevant and trending topics is a photographer...
posting about their new services
posting photos of their work
commenting on a website promoting photographers
commenting on a new camera and linking to the their website
6
Which is important for good video production?
Low lighting
Random editing
Shaky camera
Clear audio
7
Evergreen content stays relevant for a long time.
False
True
8
Content research helps you:
Copy competitors
Ignore your audience
Avoid planning
Identify popular topics and keywords
9
Which is a best practice for social media graphics?
Overcrowd with elements
Use high-contrast colors
Use small, unreadable text
Ignore brand guidelines
10
Which of the following will improve the visibility of published content?
Provide links in all posts
Respond to comments to build an affinity with users
Create posts that directly sell to the user
Post lots of content in a short period of time
11
Which of the following social media analysing tools will help research target audiences?
Facebook Optium
Facebook Adwords
Facebook Insights
Facebook Mindset
12
A customer persona is:
A competitor analysis
A product description
A fictional profile of your ideal customer
A real customer’s photo
13
Consistent fonts and colors improve brand recognition on social media.
True
False
14
A webinar is best described as:
A printed brochure
A live online seminar
An email newsletter
A TV commercial
15
Webinars can be used to educate and engage audiences in real time.
False
True
16
A CMS allows users to update website content without coding.
False
True
17
Which best describes a content matrix?
A list of blog titles
A video playlist
A chart mapping content types to goals and audiences
A social media calendar
18
Which is a popular website CMS?
Squarespace
Canva
WordPress
Slack
19
Which is an example of evergreen content?
“How to tie a tie” guide
Annual event announcement
2024 product launch news
Black Friday deals
20
A content matrix helps plan what content to create for each audience segment.
True
False
21
A Photo Ad is good for...
Raising awareness of a product
Driving people to the site
Creating content quickly
All of these
22
What posts are likely to be more engaging on social media?
Image
Text
23
Researching content trends can guide your content strategy.
True
False
