What is Amplification?

Your message seen by more people

What can social media do?

Improve customer engagement, Manage Reputation

symbol to categorise Tweets by keyword

Why is customer engagement important?

Build relationships, Get feedback

How could you manage customer perception?

Change business practices according to feedback, Let survey recipients know how you have changed

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Duplicate of Unit 301 - Principles of Social Media within a Business

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Digital Marketing Level 3 - Unit 301 - Principles of Social Media within a Business

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
What methods of digital marketing do we know?
All the above
Video
Letter
Word Of Mouth
2
What is Amplification?
A Bashtag
A Hashtag
Your message seen by no people
Your message seen by more people
3
What does the 'M' stand for in SMART objectives?
Marketing
Media
MySpace
Measurable
4
Which one is a Social media policy component
TweetDeck
Verified Accounts
Retweets & Likes
Staff behaviour
5
What would success look like?
All the above
Views and Subscribers
Likes and Retweets
Increased Traffic
6
Why should a marketing campaign have clear goals.
Goals help you track success
So you can use all digital tools
Goals make you different to your competition
Its helps your social policy
7
What can social media do?
Create Images
Improve customer engagement
Manage Reputation
Build a website
8
What are Hashtags?
symbol to categorise Tweets by keyword
symbol to categorise Tweets favourited
symbol to categorise Twitter accounts
symbol to categorise verified accounts
9
Which tool manages all your social networks
Facebook
Snapchat
Buffer
All the above
10
Why is customer engagement important?
Make more profit
Have more social accounts
Build relationships
Get feedback
11
What type of customers could you be selling your product or service to?
All the above
B2B - Business to Business
B2C - Business to Customer
B2G - Business to Government
12
How could you manage customer perception?
All the above
Change business practices according to feedback
Have a short and long-term marketing plan
Let survey recipients know how you have changed
13
What is a brand?
Social media channels.
A promise to your customer.
A hashtag.
A marketing plan.
14
Reputation Management is....
Shaping marketing perception
Shaping public perception
Shaping managers perception
Shaping business perception
15
Why is a social media policy necessary?
Gives a code of conduct
Gets more retweets
Gives more followers
Free Social Advertising

Duplicate of Unit 301 - Principles of Social Media within a Business Flashcards | StudBud