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Marketing chapter 7 Flashcards | StudBud

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What does evaluating feedback mean

What does accessible mean?

Marketing chapter 7

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Questions 12

Answers

1
What does accessible mean?
marketing soley based on increasing sales
marketing with text only and no visuals
marketing only towards tech savvy individuals
marketing you are able to reach and serve
2
What does evaluating feedback mean
only considering positive feedback
asking for feedback but not acting on it
ignoring customer reviews
altering marketing tactics based on feedback and common trends
3
Behavioral segmentation focuses on customers‘ loyalty, price sensitivity, occasions, and usage rate.
True
False
4
Which of the following is NOT one of the four bases of marketing segmentation?
demographic
phycogrpahic
technographic
geographic
5
There are four general strategies for target marketing
False
True
6
Which of the following is NOT a target market analytic?
niche marketing
undifferentiated approach
mood based analytics
differentiated approach
7
What is an undifferentiated approach in marketing?
only targeting wealthy customers with wealthy products
selling different versions of of a product to various customer groups
approaching as a large segment/mass marketing
creating separate advertisements for each age group
8
What is regional segmentation?
targeting based on internet browsing history
marketing based on age
grouping customers based on their favroute color
targeting based on common needs and wants across a region
9
Unique segmentation is the common needs and wants in one country.
False
True
10
What factors do you consider when deciding which segment to target?
growth potential
strategic fit
competition
all of the above
11
There are six criteria’s for effective marketing
True
False
12
Analyzing competitors is figuring out how customers see you competition
False
True