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Marketing Concepts - 2/27 ESM Flashcards | StudBud

Explore/Marketing Concepts - 2/27 ESM

Marketing Concepts - 2/27 ESM

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Questions 8

Answers

1
Marketing’s main objective is:
Satisfying the business and governmental policies
Satisfying the needs of the government
Satisfying the business, regardless of what the consumer needs
Satisfying the needs and wants of consumers
2
A target market consists of a group of consumers who are usually quite different.
True
False
3
Informing, persuading, and reminding customers about a business and its products/services.
Selling
Promotion
Marketing Information Management
Distribution
4
How are goods and services different?
Goods = tangible / Services = intangible
Goods = intangible / Services = intangible
Goods = intangible / Services = tangible
Goods = tangible / Services = tangible
5
The owner of Cowing Robards provides their customers with? (Select the best answer below.)
Good
Promotion
Sale
Service
6
What is a target market?
The competitors
The people that would buy a product
The standard for marketers to aspire to
The goal of a company
7
What is mass marketing?
Marketing to the general populous
Marketing to a target market
Marketing with a customer profile in mind
8
Sharon decided to purchase floss and a new toothbrush for her son. Sharon would be considered...
Target Market
Both customer and consumer
Customer
Consumer