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Mrkt: Topic 1: Marketing Customer Value Engagement Flashcards | StudBud
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Mrkt: Topic 1: Marketing Customer Value Engagement
Mrkt: Topic 1: Marketing Customer Value Engagement
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Marketing Topic 1
Flashcards
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Questions
47
Answers
1
consumers will favor products that offer the most in quality, performance, and innovative features.
production concept
selling concept
marketing concept
product concept
2
what are the five core marketplace concept?
customer relationships
market offerings
marketing management orientations
needs, wants, demands
3
It is a need-satisfying market offering
place
promotion
product
price
4
The concept that believes that consumers will favor products that are available and highly affordable.
selling concept
product concept
production concept
marketing concept
5
what are the three considerations underlying the societal marketing concept?
company (profits)
society (human welfare)
consumer (want satisfaction)
human needs
6
Which alternative concept does the diagram represent?
selling concept
production concept
marketing concept
product concept
7
Which alternative concept does the diagram represent?
product concept
marketing concept
production concept
selling concept
8
what are the important parts of marketing strategies?
production cost
improvement
product quality
customer satisfaction
9
how many steps are there in the marketing process?
3
5
10
4
10
what are the goals of marketing?
understand the marketplace and customer needs and wants
attract new customers by promising superior value
keep and grow current customers by delivering satisfaction
construct n integrated marketing program that delivers value.
11
lives by fostering direct and continuous customer involvement in shaping brand convo, experiences, and community
customer-engagement marketing
customer-generated marketing
12
it is the total combined customer lifetime values of all the company's current and potential customers
share of customer
customer equity
customer-perceived value
13
it must engage target customers, communicate about the offering, and persuade customers of the offer's merits
promotion
place
price
product
14
customer's evaluation of the diff. between all the benefits and costs of a marketing relative to competing offers
customer-perceived value
customer satisfaction
customer engagement
customer relationship management
15
it is a measure of the future value of the company's customer base
share of customer
customer-perceived value
customer equity
16
what are the five core marketplace concepts?
customer satisfaction
exchanges and relationships
customer loyalty and retention
value and satisfaction
17
what is the aim of customer relationship management?
to keep satisfied customers loyal
to create customer satisfaction and customer delight
18
what is the 3rd step of the marketing process?
construct an integrated marketing program that delivers value
understand the marketplace and customer needs and wants
design a customer-driven marketing strategy
capture value from customers to create profits and customer equity
19
what are the 5 major developments?
the changing economic environment
digital age
change of customers' needs and wants
economic decline
20
customers are playing a role in shaping their own brand experiences and those of other customers.
customer-engagement marketing
customer-generated marketing
21
what is the last step of the marketing process?
capture value from customers to create profits and customer equity
construct an integrated marketing program that delivers value
design a customer-driven marketing strategy
build profitable relationships and create customer delight
22
it refers to the states of felt deprivation.
values
human needs
security
love and belongingness
23
A company's __________ outlines which customers it will serve and how it will create value for these customers.
marketing program
sales report
contingency plan
marketing strategy
24
engaging customers and managing profitable customer relationships.
price strategies
customer equity
marketing
customer-engagement marketing
25
the concept that believes it is more important to find the right product for your customers, not the other way round.
selling concept
production concept
societal marketing concept
marketing concept
26
what are the 5 major developments?
rapid globalization
the rise of multinational companies
the growth for not-for-profit marketing
the call for more ethics and social responsibility
27
marketers created human needs
True
False
28
how it will make the offering available to target customers
product
promotion
price
place
29
It is the most basic concept underlying marketing.
value and satisfaction
economic needs
societal needs
human needs
30
What is the 2nd step of the Marketing Process?
construct an integrateed marketing program that delivers value
build profitable relationship and create customer delight
capture value from customers to create profits and customer equity
design a customer-driven marketing strategy
31
It is the overall process of building and maintaining profitable customer relationships.
customer relationship level tools
customer engagement
customer relationship management
customer satisfaction
32
brand exchanges created by customers themselves
customer-engagement marketing
customer-generated marketing
33
a good customer relationship management creates c_s_o_er ___________.
customer satisfaction
customer wants
customer needs
customer values
34
it is a form of human needs that are shaped by one's culture and individual personality.
values
demands
wants
needs
35
it depends on the product's perceived performance relative to buyer's expectations
customer engagement
customer satisfaction
customer relationship management
customer-perceived value
36
what is the last five core marketplace concept?
needs, wants, demands
value and satisfaction
markets
exchanges and relationships
37
what are the marketing platforms in the digital age?
mobile marketing
mass marketing
digital and social media marketing
social media marketing
38
Which of the following is the 1st step of the Marketing Process?
understand the marketplace and customer needs and wants.
build profitable relationship and create customer delight.
construct an integrated marketing program that delivers value.
design a customer-driven marketing strategy
39
a good customer relationship management can help marketers increase their share of customer
False
True
40
marketing strategy should deliver value to customers that maintain or improve both customers' and society's wellbeing.
marketing concept
production concept
societal marketing concept
product concept
41
how much it will charge for the offering
place
product
price
promotion
42
It builds customer relationships by transforming the marketing strategy into action.
marketing strategy
marketing program
contingency plan
sales report
43
what is the 4th step of the marketing process?
design a customer-driven marketing strategy
understand the marketplace and customer needs and wants
construct an integrated marketing program that delivers value
build profitable relationship and create customer delight
44
What are the market offerings?
services
information
products
experiences
45
making the brand a meaningful part of customers' conversations
customer-generated marketing
customer-engagement marketing
46
the share a company gets out of the customers' purchasing their product categories.
customer-percieved value
share of customer
47
consumers will not buy enough product unless it undertakes a large-scale selling and promotion effect.
product concept
selling concept
societal marketing concept
marketing concept
