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Advertising
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Answers
1
What is a logotype?
A slogan that represents a company's purpose.
The different fonts companies use for their brand.
A graphic symbol for a company, brand, or organization; logo.
The companies name written in a certain way.
2
What is advertising?
The main part of marketing.
Marketing products.
Creating commercials for businesses.
nonpersonal promotion when companies pay to promote ideas, goods, services
3
Select the example of a company that uses alliteration?
Dunkin-Donuts
Coca-Cola
Best Buy
All of the above
4
What is media?
The agencies, means, or instruments used to convey messages to the public.
Instagram, TikTok, X, etc.
Different elements used for advertisements.
Sculptures, painting, art, etc.
5
Which of the following is a part of the promotional budget?
All you can afford
Following the competiton
Percentage of sale
Objective and task
6
Which slogan uses repetition?
Apple: Think Different
Nike: Just do it!
Walmart: Save Money. Live Better.
Papa Johns: Better Ingredients, Better Pizza.
7
What is an advertising proof?
A system that double checks an advertisement for mistakes.
A digital presentation.
Someones boss approving their advertisment.
A presentation of an ad that shows exactly how it will appear in print.
8
What is an advertising agency?
Special agents who work together to create an advertisement.
An independent business that helps to develop ad campaigns for clients.
A company that creates only advertisements.
A group of people work with other companies to create advertisements.
9
What are some literary devices you can use to create a slogan?
Chat GPT
Grammarly
Alliteration
Repition
10
What is mass advertising?
Advertising to the majority of one market segment.
Creating mass amounts of advertisments for one product/service.
Enables companies to reach large numbers of people with their messages.
11
What is institutional advertising?
Advertising created in an institution.
Advertising designed to create a favorable image for a company.
Advertising used for institution.
12
What is print media?
Posts from the media that people print out.
Advertising in newspapers, magazines, direct mail, signs, and billboards.
Advertising on printers.
13
What are some media measurements?
Likes and follows
Downloads and streams
Audience and frequency
Messages and unfollows
14
How many advertising messages are those who live in the city exposed to per day?
less than 2,500
more than 3,000
500
around 1,000
15
What is promotional advertising?
Advertising designed to decrease sales.
An ad meant to promote something.
Advertising designed to increase sales.
A promotional campaign.
