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Exam #1 Review
Exam #1 Review
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Questions
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Answers
1
_____ TV business model lead to content that appeals to a mass audience.
Basic cable
Advertising
Premium cable
Sponsorship
2
Digital newspaper revenue is rising as fast as print revenue is falling.
False
True
3
What were the first two TV networks?
NBC and CBS
ABC and Fox
CBS and Fox
NBC and ABC
4
________ media does
not
require the audience to assemble at a given time.
Asynchronous
Synchronous
5
In which decade was the radio ban lifted?
1930s
1950s
1940s
1960s
6
Indie films were successful during the 1960s and 1970s because they:
Targeted specialized audiences
Focused on big budget fight scenes
Used sex and violence to stand out from TV
Were popular internationally
7
During the early days of music publishing, companies appealed to mass audiences through ___________ genre.
Surf rock
None of the above
Rock 'n roll
Folk
8
Smokey Robinson was the founder of Motown.
True
False
9
The "big 5" book publishers control 50% of the industry's revenue.
False
True
10
Which of the following is not part of the current music publishing oligopoly?
Warner Music Group
Motown Records
Capitol Music Group
Universal Music Group
11
According to the theory of semiotics, every word has one and only one meaning.
False
True
12
The main function of newspapers is _______________.
Cultural transmittion of knowledge
Surveillance
Entertainment
13
Media literacy is the effective creation of content that can be easily understood
False
True
14
The consolidation of book publishing companies allows for a broader transmission of ideas in books.
True
False
15
_____________ is an effect of media oligopoly.
A few companies determine the price of a product
Diversity of media ownership is severly limited
All of the above
It is difficult to get diverse content published
16
Early TV sets used cathode-ray tubes to display images
True
False
17
The top news sites for digital advertising revenue include:
BuzzFeed.com
WSJ.com
NYTimes.com
Facebook
18
Amazon accounts for ______% of all ebook sales.
15%
40%
65%
80%
19
Semiotics is the study of signs and symbols.
True
False
20
Pre-1920, records outsold sheet music.
True
False
21
Domestic revenue usually out-paces international revenue for blockbuster films.
False
True
22
________ is a technique used in media framing.
All of the above
Choice of sources
Camera angles
Tone of voice
23
__________ is a type of media convergence.
Technological
Cultural
Economic
All of the above
24
Frequency Modulation (FM) is a type of radio signal
False
True
25
In the 1960s, TV content was controversial because it pushed cultural boundaries.
False
True
26
Reality TV became popular in the 2000s because networks needed to fill time with cheap shows.
True
False
27
Motown was successful because it gave power and freedom to minority producers, writers, and artists.
False
True
28
Payola is a popular means of TV marketing
False
True
29
"Race records" were albums first recorded by people of color, but then rerecorded by white artists to boost sales
True
False
30
_________ is the process by which companies create and use detailed profiles of consumers based on digital tracking.
Direct marketing
Pop-up advertising
Behavioral targeting
Asynchronous media
31
The 1948 Paramount decision:
None of the above
Limited television's use of sex, violence, and bad language
Allowed radio stations to air recorded music
Force film studies to divest their movie theaters
32
Candid Camera and America's Funniest Home Videos are early examples of ____________
Consumer-based content
User-generated content
Consumer-driven content
User-driven content
33
The Great Depression lead to the consolidation of radio companies and music labels.
True
False
34
A skinny bundle is:
A small group of stations cable companies offer through cable boxes
Small bundles of stations offered by cable companies and accessed digitally
A digital TV content aggregator
Independent SVOD services like Netflix or Amazon
35
Which of these companies was
not
a part of Radio's early oligopoly?
ABC
Edison
CBS
NBC
36
In the 1950s, TV mainly appeared to which types of viewers?
Poor, Southern African Americans
Rural midwesterners
Wealthy urban new Englanders
Middle class, blue collar workers
37
The purpose of _______ is to shape, record, and transmit cultural knowledge.
Books
Newspapers
Music
38
Media bias affects ___________
Interactive digital stories
Newspaper articles
All of the above
Cable news stories
39
All media organizations, producers, and users have some sort of bias.
True
False
40
Which of these are questions you should ask yourself when consuming content to be a literate media consumer?
Why was this media created?
All of the above
What bias does the source have?
What photos/videos were used to make the author's argument?
41
Convergence
is when companies grow fewer and larger through mergers and acquisitions.
True
False
42
Which company is not partly or fully owned by Disney?
Netflix
21st Century Fox
ESPN
Hulu
43
Media literacy is vital to sustaining a free press and thriving democracy.
True
False
44
Which US government agency monitors media companies?
FAA
FCC
FTC
FTA