Marketing Strategies and Concepts

24 termsStudBud Administration30 plays

Test your knowledge on marketing strategies, concepts, and factors that influence marketing decisions

Flashcards24 cardsFPractice quizPHost liveL

Questions 24

Answers

1
Why monitor demographic environment?
Predict market size
Predict political change
Explain historical trends
Determine global warming impact
2
What's common among organization's stakeholders?
Direct investment
Benefit from marketing
Legal culpability
Design say
3
What is micromarketing?
Broad market strategies
Specific target marketing
Wholesale marketing
General advertising
4
What helps marketers evaluate risk and reward?
SWOTT analysis
Growth-share matrix
Strategic planning matrix
Ansoff matrix
5
True or false: Marketing is common sense.
True
False
6
What is not used in SWOT analysis?
Segmentation
Threats
Opportunities
Weaknesses
7
What does marketing primarily involve?
Selling
Advertising
Manufacturing
Value creation
8
What are internal factors in SWOT?
Opportunities and threats
Strengths and weaknesses
Strengths and opportunities
Weaknesses and opportunities
9
Which is an external marketing factor?
Economic conditions
Internal policies
Product strategy
Employee morale
10
Which era focused on consumer needs?
Marketing Concept Era
Societal Marketing Era
Production Era
Sales Era
11
What does macromarketing analyze?
Marketing's societal effects
Narrow market segments
Individual sales tactics
Direct marketing impact
12
What's not in an organization's micro-environment?
Suppliers
Government legislation
Customers
Competitors
13
Which marketing era focused on societal welfare?
Societal Marketing Era
Marketing Concept Era
Production Era
Sales Era
14
What is not part of a marketing plan?
Situational analysis
Executive summary
Marketing mix
Profit
15
True or false: Marketing plans include profit.
True
False
16
What competition does the airline industry represent?
Pure competition
Oligopoly
Monopoly
Monopolistic
17
What is least associated with macro-environment?
Employee program
Cultural convergence
Household savings
Changing birth rate
18
What focuses on business and marketing goals?
Marketing strategy
Marketing objective
Marketing tactic
Marketing plan
19
What does the marketing mix exclude?
Profit
Process
People
Place
20
Marketing seeks to ________ customer needs.
Discover
Create
Manipulate
Change
21
True or false: Exchange in marketing means negotiation.
True
False
22
What is environmental scanning for?
Space for events
Future direction planning
Consumer purchasing options
Employee environmental concerns
23
Which is part of a marketing plan?
SWOT analysis
Employee health costs
Government support
Profit
24
What are external factors in SWOT?
Strengths and opportunities
Weaknesses and opportunities
Strengths and weaknesses
Opportunities and threats

Marketing Strategies and Concepts Flashcards | StudBud

Marketing Strategies and Concepts

24 termsStudBud Administration30 plays

Test your knowledge on marketing strategies, concepts, and factors that influence marketing decisions

Flashcards24 cardsFPractice quizPHost liveL

Questions 24

Answers

1
Why monitor demographic environment?
Predict market size
Predict political change
Explain historical trends
Determine global warming impact
2
What's common among organization's stakeholders?
Direct investment
Benefit from marketing
Legal culpability
Design say
3
What is micromarketing?
Broad market strategies
Specific target marketing
Wholesale marketing
General advertising
4
What helps marketers evaluate risk and reward?
SWOTT analysis
Growth-share matrix
Strategic planning matrix
Ansoff matrix
5
True or false: Marketing is common sense.
True
False
6
What is not used in SWOT analysis?
Segmentation
Threats
Opportunities
Weaknesses
7
What does marketing primarily involve?
Selling
Advertising
Manufacturing
Value creation
8
What are internal factors in SWOT?
Opportunities and threats
Strengths and weaknesses
Strengths and opportunities
Weaknesses and opportunities
9
Which is an external marketing factor?
Economic conditions
Internal policies
Product strategy
Employee morale
10
Which era focused on consumer needs?
Marketing Concept Era
Societal Marketing Era
Production Era
Sales Era
11
What does macromarketing analyze?
Marketing's societal effects
Narrow market segments
Individual sales tactics
Direct marketing impact
12
What's not in an organization's micro-environment?
Suppliers
Government legislation
Customers
Competitors
13
Which marketing era focused on societal welfare?
Societal Marketing Era
Marketing Concept Era
Production Era
Sales Era
14
What is not part of a marketing plan?
Situational analysis
Executive summary
Marketing mix
Profit
15
True or false: Marketing plans include profit.
True
False
16
What competition does the airline industry represent?
Pure competition
Oligopoly
Monopoly
Monopolistic
17
What is least associated with macro-environment?
Employee program
Cultural convergence
Household savings
Changing birth rate
18
What focuses on business and marketing goals?
Marketing strategy
Marketing objective
Marketing tactic
Marketing plan
19
What does the marketing mix exclude?
Profit
Process
People
Place
20
Marketing seeks to ________ customer needs.
Discover
Create
Manipulate
Change
21
True or false: Exchange in marketing means negotiation.
True
False
22
What is environmental scanning for?
Space for events
Future direction planning
Consumer purchasing options
Employee environmental concerns
23
Which is part of a marketing plan?
SWOT analysis
Employee health costs
Government support
Profit
24
What are external factors in SWOT?
Strengths and opportunities
Weaknesses and opportunities
Strengths and weaknesses
Opportunities and threats