Virtual Business: Sports & Entertainment Review

Question 1

Which psychological principle helps make sponsorships successful?

Accepted Answer

association principle

Question 2

Which process helps ensure return on investment from sports marketing?

Accepted Answer

passion transference

Question 3

Who checks tickets at the entrances to the stadium?

Accepted Answer

ticket takers

Question 4

What is the main product a stadium sells?

Accepted Answer

tickets

Question 5

Helps attendees find their seats in an orderly fashion so that everyone can be seated on time?

Accepted Answer

ushers

Question 6

How do the Internet and high-definition TVs affect fan attendance at live games?

Accepted Answer

less likely for fans to attend games

Question 7

What is the band that starts a concert?

Accepted Answer

opening act

Question 8

What refers to the flow of fans out of a stadium?

Accepted Answer

egress

Question 9

True or False: Sponsors have had a longstanding relationship with sports?

Accepted Answer

true

Question 10

Who is responsible for the upkeep of the field at a sports stadium?

Accepted Answer

grounds crew

Question 11

What are examples of branding?

Accepted Answer

all of the above

Question 12

What mega act couple is this?

Accepted Answer

Jay-Z & Beyonce

Question 13

Who plots the marketing strategy for an event?

Accepted Answer

media planners

Question 14

What is the downside to booking a world-famous act?

Accepted Answer

the demand large fees

Question 15

The question "What roads lead to the stadium?" is related to which of the following?

Accepted Answer

ingress

Question 16

What helps increase the number of available parking places?

Accepted Answer

satellite lots

Question 17

What is giving stadium shows increased competition?

Accepted Answer

arenas

Question 18

What is the practice of partying in the stadium parking lot before an event?

Accepted Answer

tailgating

Question 19

What is an unfortunate fact of life in professional team sports?

Accepted Answer

injury

Question 20

Facebook, Twitter, and YouTube are all examples of which group?

Accepted Answer

social media

Question 21

What is one of the most serious challenges facing stadium staff?

Accepted Answer

spectator violence

Question 22

What is the area on stadium property where food and drink are sold?

Accepted Answer

concession stand

Question 23

What is this an example of?

Accepted Answer

scalper

Question 24

Convey a complex message via traditional media, which type of media would you NOT want to use?

Accepted Answer

billboards

Question 25

What does player management include?

Accepted Answer

all of the above

Question 26

Marketing push that includes television, radio, billboards, email, and online advertising?

Accepted Answer

marketing campaign

Question 27

What refers to the flow of fans into a stadium?

Accepted Answer

ingress

Question 28

Financial penalty teams must pay if their payroll exceeds a certain amount in a given season?

Accepted Answer

luxury tax

Question 29

Which term refers to an avenue through which a business can reach its potential customers?

Accepted Answer

all of the above

Question 30

How does marketing help your product or service?

Accepted Answer

By raising awareness

Question 31

Who helps set up and test a band's staging and equipment?

Accepted Answer

stage crew

Question 32

"What is the best way to get fans to their seats once they're in the stadium?" is related to?

Accepted Answer

ingress

Question 33

Ticket prices are subject to which law?

Accepted Answer

supply and demand

Question 34

Yearly process in which professional sports teams select college players to join a prof team?

Accepted Answer

draft

Question 35

What is the point at which a player stops playing at the professional level?

Accepted Answer

retirement

Question 36

What is at least as important as the talent of the individual players?

Accepted Answer

team chemistry

Question 37

Which federal law requires handicapped access to stadiums?

Accepted Answer

Americans with Disabilities Act

Question 38

A player has completed his contract with his existing team & is free to sign with another team.

Accepted Answer

free agency

Question 39

Which staff members man booths at stadium parking lots and garages?

Accepted Answer

parking cashiers

Question 40

What vehicles are often required to shuttle fans to and from satellite parking lots?

Accepted Answer

buses

Question 41

What matters most to social media users?

Accepted Answer

authenticity

Question 42

What is NOT part of market research?

Accepted Answer

Spending money on billboards

Question 43

"How is traffic affected by fans leaving the stadium?" is related to which of the following?

Accepted Answer

egress

Question 44

What is the owner or operator of a concession stand called?

Accepted Answer

concessionaire

Question 45

Keep fans from throwing objects onto the field or at each other, and so on?

Accepted Answer

security

Question 46

Stadium owners may get a percentage of which things for an event?

Accepted Answer

all of the above

Question 47

Booking large acts is a complex dance between which parties?

Accepted Answer

all of the above

Question 48

Which group can receive millions in dollars in revenue from stadium parking?

Accepted Answer

stadium owners

Question 49

Alternatives to stadium parking include which of the following?

Accepted Answer

all of the above

Question 50

What happens when the # of cars trying to leave an area is so great that exits become clogged?

Accepted Answer

bottleneck

Question 51

How do stadium owners work with third parties to manage stadium parking?

Accepted Answer

contract

Question 52

What is the main appeal for food and drink vendors serving fans in their seats?

Accepted Answer

convenience

Question 53

Which is an example of new media?

Accepted Answer

smartphones

Question 54

Dynamic pricing means what about ticket prices?

Accepted Answer

they are not fixed

Question 55

Do stadiums charge different prices for different seats?

Accepted Answer

yes, almost all of the time

Question 56

What is critical to ensure the safety of fans as well as players, coaches, and officials?

Accepted Answer

crowd control

Question 57

Cost of providing an additional number of seats, such as seats on floor during a concert?

Accepted Answer

marginal cost

Question 58

Who is charged with making sure that fans' vehicles - and the personal belongings are safe?

Accepted Answer

parking security

Question 59

What action is a hallmark of Facebook?

Accepted Answer

liking

Question 60

What do we call a subset of new media in which groups and their fans can interact directly?

Accepted Answer

Social Media

Question 61

What is the term used for any parking lot that is offsite from the stadium?

Accepted Answer

satellite parking

Question 62

If John's Pretzel Stand runs out of salt, that means they don't have enough what?

Accepted Answer

inventory

Question 63

Social networks allow people to come together based on which attributes?

Accepted Answer

shared interests

Question 64

Staff members who prepare and serve food and drinks to customers attending events at a stadium?

Accepted Answer

concession staff

Virtual Business: Sports & Entertainment Review

Questions 77

Virtual Business: Sports & Entertainment Review

Questions 77