Week 1-6 Recap

Question 1

What is the definition of Engagement for Social Media Analytics?

Accepted Answer

Interaction with your posts: comments, likes, shares

Question 2

Which of the following definitions is correct when it comes to Google Analytics? (5 correct answers)

Accepted Answer

Referral: People who come to your site from other sites, Social Channels: People visiting your site using social media sites., Direct: People who type your website in the URL bar on the browser, Organic: People click search engine organic visit and land on your website, Paid: People who click on PPC ads in SERP.

Question 3

A single session is capped at 45 minutes

Accepted Answer

False

Question 4

What is the definition of Impressions for Social Media Analytics?

Accepted Answer

The number of digital views of a piece of content gets, clicked or not

Question 5

What are bad examples of responding to negative reviews? (multiple answers)

Accepted Answer

Responding after a week's time, Responding emotionally to negative reviews, Signing the name of your company

Question 6

All images that appear on Google Images are public domain

Accepted Answer

False

Question 7

What are the values of the ASA? (Multiple answers)

Accepted Answer

Legal, Decent, Honest, Truthful

Question 8

What terms applies to fair dealings?

Accepted Answer

News reporting, Criticism, Private study

Question 9

What is Content Marketing?

Accepted Answer

To attract, engage, and retain an audience by educating the audience

Question 10

What is the definition of Reach for Social Media Analytics?

Accepted Answer

The total number of individual people who see your content

Question 11

What are some examples of Product Branding?

Accepted Answer

Apple, Dove, Walkers Crisps

Question 12

What are some general Social Media Optimisation Tips?

Accepted Answer

Hashtags, Engaging with your comments, Write an engaging bio, Engage with other influencers in your sphere, Optimise content by platform

Question 13

Since Brexit was confirmed GDPR...

Accepted Answer

has been adopted by the UK

Question 14

What is a 'landing page' in Google Analytics terminology?

Accepted Answer

The first page a user lands on when they visit your website

Question 15

What is NOT an example of a Brand Extention? (1 answer)

Accepted Answer

Red Bull Energy Drinks

Question 16

What is Copywriting?

Accepted Answer

The activity of writing the copy for a reader to take a specific action

Question 17

What are key components of an effective crisis management plan?

Accepted Answer

Thinking Ahead: Prepping for the Worse case scenario, Having an open communication channels to both staff and clients, Having a pre-defined/designated crisis management team/lead in the business

Question 18

Creative Commons laws state that ALL re-use requires permission from the copyright owner

Accepted Answer

False

Question 19

What can your online reputation consist of? (multiple answers)

Accepted Answer

Google Reviews, Security Breaches, PR Scandals, Spread of Misinformation, Inappropriate use of Social Media

Question 20

What are common examples of CMSs? (Multiple answers)

Accepted Answer

WordPress, Wix, Squarespace

Question 21

What is the definition of a session?

Accepted Answer

The number of interactions a user takes within 30 minutes on the website

Question 22

What is a bounce rate in Google Analytics?

Accepted Answer

The percentage of visitors who leave a website after viewing only one page

Question 23

What are some functionalities of Google Trends?

Accepted Answer

Forecasting future search trends based on historical data, Comparing search interest across different regions, Identifying trending topics in real-time, Tracking the popularity of search queries over time

Question 24

You need at least fourty reviews for most customers to consider doing business with you

Accepted Answer

True

Question 25

What are good Crisis Management tips? (Multiple answers)

Accepted Answer

Explain what you don't know and what you're looking into, Explain what the customer can do to get more updates on the situation, Explain what you're doing to fix this, Explain the facts

Question 26

What offers can brands give to influencers?

Accepted Answer

All of the above

Question 27

Which factors can influence the cost of working with an influencer?

Accepted Answer

Follower count, Geographic location, The type of content, Engagement rate, Industry and niche

Question 28

What can be examples of personal branding?

Accepted Answer

Influencers, Independent businesses, Celebrities

Question 29

Which are good practices of Reputation Management? (multiple answers)

Accepted Answer

Encourage new customers to write a review if there's a great update, Personalise each response and address the customer by their first name, Be respectful and courteous in all review responses, Show your gratitude/understanding

Question 30

You need at least four stars for most customers to consider doing business with you

Accepted Answer

True

Question 31

What is NOT important for Content Strategy?

Accepted Answer

Knowing the font that your content will be in

Question 32

Why do companies use a customer persona?

Accepted Answer

To understand their target audience to make better marketing decisions

Question 33

What's the difference between a rebrand and a brand evolution?

Accepted Answer

A rebrand is an overhaul of a brand, brand evolution is a gradual process

Question 34

What are examples of a brandmark?

Accepted Answer

Puma, Adidas, Nike

Question 35

What are we looking for in social media success?

Accepted Answer

Likes and reactions to posts, Increase Reach, Increased Impressions, Follower Growth, Increased Mentions

Question 36

What does CMS stand for?

Accepted Answer

Content Management System

Question 37

The ASA regulates advertising across ALL media in...

Accepted Answer

the UK only.

Week 1-6 Recap

Questions 37

Week 1-6 Recap

Questions 37