Marketing:Creating and Capturing Customer Value

Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs.

Marketing Management Orientations can be understood by product, selling, marketing, ________ & _________ concepts.

Food, clothing & Brands are basic needs of every human being.

Marketing is managing profitable customer relationships.

Customer Relationship Management is process of building profitable relationships by delivering superior customer value

The 7Ps of Marketing are Product, Price, Place, Promotion, People, _____ & _______

3Rs of sustainability are ReUse, Reduce & __________

Social media platforms are a great tool to create buzz about the products.

Market segmentation refers to dividing the markets into segments of customers.