What is the role of influencers in marketing?

Promote products, Conduct research

Which of the following is a type of distribution channel?

Producer-importer-wholesaler-retailer-consumer

What are the four Ps of marketing?

Product, Price, Place, Promotion

studbud

Chapter 8

13 termsStudBud Administration10 plays

Test your knowledge on key concepts in marketing such as the four Ps, pricing strategies, market research, and more.

Flashcards13 cardsFPractice quizPHost liveL

Questions 13

Answers

1
3.99 is perceived as “cheaper” than $4. Which pricing strategy is this an example of?
Psychological Pricing
Price Skimming
Market Penetration
Market Segmentation
2
What is the role of influencers in marketing?
Promote products
Create products
Design packaging
Conduct research
3
Which of the following is a benefit of e-business?
Global reach
Less competition
Limited audience
Higher shipping costs
4
Which of the following is a type of distribution channel?
Retailer-consumer-importer-producer
Producer-importer-wholesaler-retailer-consumer
Wholesaler-retailer-consumer-producer
Consumer-producer-retailer-importer
5
Which of the following is a component of Maslow's Hierarchy of Needs?
Self-actualization
Brand equity
Market research
Social media
6
What does B2C stand for?
Business to Company
Brand to Customer
Buyer to Consumer
Business to Consumer
7
True or false: Packaging must be adapted for different cultures.
False
True
8
What is a common method of market research?
Brand logos
Surveys
Product packaging
Social media posts
9
True or false: Ethnocentrism is beneficial for international marketing.
True
False
10
What is a key factor in pricing for international markets?
Shipping costs
Color choices
Advertising methods
Product size
11
What are the four Ps of marketing?
Price, Place, People, Process
People, Process, Price, Promotion
Product, People, Place, Promotion
Product, Price, Place, Promotion
12
Which pricing strategy involves entering a market at a lower price?
Premium pricing
Psychological pricing
Price skimming
Penetration pricing
13
True or false: Cultural differences do not affect marketing strategies.
True
False

Chapter 8 Flashcards | StudBud