What are the five Ws of a good press release?

major questions the release should answer

Generally, audiences are more likely to believe messaging coming from which source?

third parties unrelated to the product

What is the main difference between a press release and a press conference?

the media presence and interactivity

When is a press kit most likely to be distributed?

accompanying a press conference

Effective promotion in marketing relies MOST on which two concepts?

getting attention and persuasion

Which is the best example of internal communications?

a manager sending an email to employees

What MOST distinguishes public relations from other elements of the promotional mix?

it's spread through unpaid third parties

Why is it important to consider hype when composing internal communications?

to maintain staff morale and enthusiasm

studbud

SEM Unit 3

15 termsStudBud Administration14 plays

Imported from external platform

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
Read the question carefully
personal selling
direct marketing
sales promotion
digital marketing
2
Read the question carefully
personal selling
sales promotion
direct marketing
digital marketing
3
Read the question carefully
broadcasters
potential athletes
fans
sponsors
4
What are the five Ws of a good press release?
major questions the release should answer
types of audiences for the release
five-paragraph structure of the release
categories of media the release should cover
5
Generally, audiences are more likely to believe messaging coming from which source?
the company producing the product
clear advertisement for the product
the person or team making the product
third parties unrelated to the product
6
Read the question carefully
sponsors
broadcasters
potential athletes
politicians
7
Read the question carefully
broadcasters
politicians
potential athletes
sponsors
8
What is the main difference between a press release and a press conference?
the media presence and interactivity
the type of content that is covered
how many people receive the message
the type of organization holding the conference
9
When is a press kit most likely to be distributed?
after a product launch
as an internal communication
accompanying a press conference
as part of a sales promotion
10
Effective promotion in marketing relies MOST on which two concepts?
distraction and misdirection
teaching/education and live events
getting attention and persuasion
positive emotions and experiences
11
Read the question carefully
personal selling
digital marketing
direct marketing
sales promotion
12
Read the question carefully
direct marketing
sales promotion
digital marketing
personal selling
13
Which is the best example of internal communications?
a marketer calling a potential customer
a billboard being posted near a freeway
a fan posting a message on social media
a manager sending an email to employees
14
What MOST distinguishes public relations from other elements of the promotional mix?
it's on social media and digital channels
it has the broadest target audience
it has a narrow, focused audience
it's spread through unpaid third parties
15
Why is it important to consider hype when composing internal communications?
to improve a message's clarity
to get more practice building hype
because workers are also customers
to maintain staff morale and enthusiasm

SEM Unit 3 Flashcards | StudBud