Stukent Marketing Strategies Chp 2 Selected Vocab

performance indicator that measures the amount gained from an investment relative to the investment's cost

content used to grow and engage social media through efforts OTHER than paid

regular examination of your business' social media activity

happens when the desired outcome of a marketing message is achieved

web based technology that enables the development, deployment and management of social media solutions and services

analytics metric that refers to the number of users who have come across particular content on social platforms

The collection, reporting, and examination of actions taken on a website.

a marketing technique of creating and distributing material to atrack a target audience

specific part of the population, espcially identified by average age, income, education, etc.