POM Quiz 2

Question 1

The first step in the segmentation process is to articulate the vision or objective of firm’s marketing strategy clearly

Accepted Answer

True

Question 2

Holistic Marketing Concept believes in "Customers will buy if brands are consistent in all marketing activities"

Accepted Answer

True

Question 3

Marketing campaign that grows by being shared through tons of individuals' social networks?

Accepted Answer

viral marketing

Question 4

The marketing activity that gathers consumer information through surveys is

Accepted Answer

research

Question 5

Production concept of Marketing is focused on

Accepted Answer

Mass production and Mass Distribution

Question 6

Why do Marketing Concepts need to be developed?

Accepted Answer

All of the Above

Question 7

In marketing, the abbreviation USP stands for ______ .

Accepted Answer

Unique Selling Proposition

Question 8

Societal Marketing concept of Marketing is focused on

Accepted Answer

Doing activities that benefit the society whilst doing business

Question 9

The marketing mix is composed of...

Accepted Answer

4 Ps

Question 10

True or False: Selling is Marketing, but Marketing is not Selling

Accepted Answer

True

Question 11

This person manages all aspects of the marketing department.

Accepted Answer

Marketing Director

Question 12

What position is the question mark on the Boston Matrix

Accepted Answer

High Market Growth, Low Relative Market share

Question 13

Which stage of the customer journey do we focus on when looking at the top of the marketing funnel?

Accepted Answer

Attention

Question 14

Which one of these is part of the micro external marketing environment

Accepted Answer

Competitors

Question 15

Traditionally, mass marketing of a consumer product results in:

Accepted Answer

Largest potential market for that product

Question 16

What is the aim of the 'relationship marketing'?

Accepted Answer

Maintain and strengthen customer loyalty

Question 17

Holistic Marketing consist of Inform, Engage and Energize

Accepted Answer

True

Question 18

The marketing mix can also be called

Accepted Answer

the 4 P's

Question 19

A successful marketing mix is one that....

Accepted Answer

Meets customer needs

Question 20

Which word is NOT a key word in marketing?

Accepted Answer

trade fair

Question 21

The biggest impact distribution has on marketing is how it affects ___________

Accepted Answer

product sold

Question 22

Selling concept of Marketing is focused on

Accepted Answer

High Promotion whatever they can do to sell more

Question 23

Which question is NOT a marketing question?

Accepted Answer

Where can we get the raw materials we need?

Question 24

The two most important ingredients in the marketing concept are customers and competitors.

Accepted Answer

true

Question 25

The added value to a product that the functions of marketing add is known as:

Accepted Answer

utility

Question 26

Product concept of Marketing is focused on

Accepted Answer

Maximum Quality and Maximum Value on the product

Question 27

Holistic marketing concepts focuses on

Accepted Answer

Marketing Activities"Everything Matters"

Question 28

The marketing activity that deals with logos, slogans, and trademarks is

Accepted Answer

branding

Question 29

Product development uses information provided by all of the other marketing activities.

Accepted Answer

true

Question 30

Holistic Marketing concept of Marketing is focused on

Accepted Answer

Everything in a company needs to practice marketing

Question 31

The marketing mix category that describes distribution, storage, and channel selection is

Accepted Answer

place

Question 32

Which one of these is part of the Macro external marketing environment

Accepted Answer

Political

Question 33

Marketing research is ______

Accepted Answer

Process of designing and analyzing information to solve marketing problem

Question 34

Segmentation, Targeting, and Positioning "STP" is a familiar strategic approach in Modern Marketing.

Accepted Answer

True

Question 35

Why does the marketing mix need to be differentiated when selling goods in different countries?

Accepted Answer

It can make marketing appropriate in the country of sale

Question 36

All businesses are identical from a marketing perspective.

Accepted Answer

false

Question 37

Modern Marketing concept of Marketing is focused on

Accepted Answer

High Research and customer focus

POM Quiz 2

Questions 37

POM Quiz 2

Questions 37