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how well do you know closeup? Flashcards | StudBud
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how well do you know closeup?
how well do you know closeup?
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StudBud Administration
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#feelmore #closeup
Flashcards
13 cards
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Practice quiz
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Questions
13
Answers
1
Which of the following is not a benefit of adding humectants into a closeup Toothpaste?
Prevents drying of toothpaste
Pleasant sweetener
Foaming agent
Helps to make gel transparent
2
When was closeup formally launched in the market?
1967
1965
1964
1966
3
According to the Q4 brand forecast, which country has the highest GM %?
Philippines
Indonesia
Vietnam
India
4
Where does Closeup want to play within the needscope of attraction?
brown and blue
orange and brown
red and purple
red and yellow
5
Which social post below most accurately highlights our USLP mission?
D
A
C
B
6
Which statement below best describes our brand purpose
Turn mutual attraction into action
Give you the confidence when it matters the most
Feel more with closeup
Break the barriers to closeness
7
which of the following is not one of our brand personality pillars?
Brave
Unconventional
Stimulating
Romantic
8
Which of the below ingredients is usually found as a secondary flavor component in toothpastes?
Eucalyptus
Peppermint
Floral
Herbal
9
In creating social media creatives, what is the most important thing?
Clear branding that can’t be missed
Messaging that is aligned with our communications tasks
Entertaining topics that are currently trending
Designed to get clicks i.e. likes, comments & shares
10
In approximately how many countries is closeup present?
40+
50+
30+
60+
11
Which is our most important digital touchpoint with our young target audience?
Closeup Mobile Website
Search Advertising
Bloggers/Vloggers
Social Media
12
Which of our following key markets has the biggest whitening opportunity?
Brazil
Indonesia
India
Nigeria
13
What was Closeup’s global USG% for FY2015?
6.3%
9.6%
8.2%
3.7%