The Sponsorship Process 4 Key Phases are...

sponsorship life, sponsorship termination, Pre-sponsorship practices, the pitch/negotiations

Examples of sponsorship policies...

The level of accountability and responsibility, Objectives for entering into a sponsorship

Sponsorship Efficiency is...

The most important one, Measures and tracks sales

Attitudinal Research includes...

Tracking and Image Transfer, Sponsorship FIT

3 Components of negotiation?

FIT, Leveraging Commitment, Terms of Contract

Examples of measuring ROO

Non-Financial Measures, exhibit traffic, store traffic

Examples of measuring ROI

Determined by sponsor, sales, partial sales

What is sponsorship life?

Encourage joint planning, organizational support, Tangible & Intangible Benefits

Elements of A Sponsorship Proposal

Title page & Second Page, Overview and fast facts, Leveraging and Creative ideas

What are some examples of sponsorship termination?

it is not a bad thing, Collaborative succession plan

Examples of activity...

Event signage, merchandise sold, programs sold

What is ambush marketing?

a practice where another company intrudes public attention

What are multi- year programs and renewals?

compared to marriage or relationship, multi-year programs are more successful

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Event Selling and Sponsorship

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Event Selling and Sponsorship Exam Review

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Questions 16

Answers

1
The Sponsorship Process 4 Key Phases are...
sponsorship life, sponsorship termination
Pre-sponsorship practices, the pitch/negotiations
sponsorship life, pre sponsorship practices
answer 2 only
2
Examples of sponsorship policies...
legal expertise throughout the process
The level of accountability and responsibility
Objectives for entering into a sponsorship
the event should prioritize a long term contract
3
Sponsorship Efficiency is...
The most important one
The least important one
Leveraging opportunities
Measures and tracks sales
4
4 types of measurement to assess ROI of sponsorship
benchmark sponsorship program, sponsorship efficiency
answer 1 only
activity & attitudinal research
Answer 1 & 2
5
What is leveraging?
costs typically incurred by sponsor
All of the above
refers to any activation costs beyond rights fee
on site and off site
6
2 Activation Concepts
Standard & Engaging
Standard & Creative
Gradual & Creative
Creative & Leveraging
7
Attitudinal Research includes...
Extensions to other areas
Tracking and Image Transfer
Track sales and measure sale gains
Sponsorship FIT
8
3 Components of negotiation?
FIT, terms of contract, legal expertise
FIT, Leveraging Commitment, Terms of Contract
Leveraging commitment, legal expertise, terms of contract
Leveraging Commitment, FIT
9
Examples of measuring ROO
Financial Measures
Non-Financial Measures
exhibit traffic, store traffic
Not determined by sponsor
10
Examples of measuring ROI
attitudinal research
Determined by sponsor
Develop evaluation framework
sales, partial sales
11
What is sponsorship life?
Benchmark sponsorship program
Sponsorship efficiency
Encourage joint planning, organizational support
Tangible & Intangible Benefits
12
Elements of A Sponsorship Proposal
Exhibits and product displays
Title page & Second Page, Overview and fast facts
Terms of contract
Leveraging and Creative ideas
13
What are some examples of sponsorship termination?
it is not a bad thing
Collaborative succession plan
its a bad thing
dont renew the deal!!!
14
Examples of activity...
track sales and image transfer
Media coverage
sponsorship fit and tracking
Event signage, merchandise sold, programs sold
15
What is ambush marketing?
Increases the value of sport properties
where jasmine and sam attack eachother
Where a sponsor intrudes on public attention
a practice where another company intrudes public attention
16
What are multi- year programs and renewals?
level of accountability and responsibility
legal expertise throughout the process
compared to marriage or relationship
multi-year programs are more successful

Event Selling and Sponsorship Flashcards | StudBud