One way to test if the new product will succeed is

does it have relative advantage

A product gap analysis helps identify

the products that are not meeting customer needs

New product ideas can fail because

it failed to meet the need whilst considering drawbacks

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PIM Week 6 - Sales Forecasting

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Covers off previous modules

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Questions 13

Answers

1
Licensing is a form a new product marketing
True
False
2
The problem analysis procedure should identify
recent product users
heavy product users
customer research
data from sales reports
3
New product ideas come from
Anywhere
Market Research
Product Managers
New Product Teams
4
One way to test if the new product will succeed is
does it have relative advantage
does is fit all requirements of the PIC
does it have limited ability to be copied
does it have senior management financial support
5
A product gap analysis helps identify
the products that are not meeting customer needs
the products that are exceeding customer needs
the products meeting customer needs
the products that need to be removed from sale
6
New product concepts provide a __________ for the product development process.
summary
groupthink
roadmap
test market
7
Engaging customers in product development can be
challenging
Easy
complex
important
8
Product enhancements include
upgrades, extras, deletions
upgrades, deletions, new prices
extras, upgrades, new prices
extras, upgrades, add ons
9
Sales reports, customer feedback, technical reports, and tips from resellers are all forms of
primary market research
brainstorming data
sources of solutions
sources of problems
10
Most concept testing takes place through
personal contact
online contact
email contact
marketing activity contact
11
When the primary benefit of a product concept is subjective, concept testing can fall short
False
True
12
The most common Voice of Customer Technique is
Focus Groups
Ethnography
Interviews
Customer site visits
13
New product ideas can fail because
it failed to meet the need whilst considering marketing costs
it failed to meet the need whilst consdiering technical issues
it failed to meet the need whilst considering sales forecasts
it failed to meet the need whilst considering drawbacks

PIM Week 6 - Sales Forecasting Flashcards | StudBud