Which is the most effective mission statement?

We create happiness by the finest entertainment for people

Which is a characteristic of a pure services?

Does not include a tangible product

Business chain make sure that customers will remember its name by what kind of brand name?

One that is easy to read and pronounce

Can any brand name be selected and used by a business?

No, the name must be legally available for use

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Entrepreneurship 1 4.01-4.03 study guide

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Answers

1
Which is the most effective mission statement?
we own the most popular amusement parks, resort in the world
We create happiness by the finest entertainment for people
We sell toys,clothing, jewelry, housewares, movies, and more
2
which is a reason why managers develop company objectives?
To solve operating problems
To identify business purposes
To communicate with employees
To forecast sales potential
3
Which is a characteristic of a pure services?
Most often uses product bundling strategies
Does not include product guarantees
Does not include a tangible product
Uses plain, inexpensive packaging
4
Response to which possibility?
Government oversight
CEO wishes
Market opportunities
Competitors only
5
Considering a new product, Tom decided to show the product. Which action did he perform?
Commercialization
Test marketing
Product development
Feasibility analysis
6
Which characteristic is descriptive of a meaningful company objective?
general
vague
unlimited
measurable
7
Business chain make sure that customers will remember its name by what kind of brand name?
one that is similar to those used by competitors
One that is associated with a specific period of time.
One that is long and complicated.
One that is easy to read and pronounce
8
Can any brand name be selected and used by a business?
No, the name must be legally available for use
No, the name must be registered before it can be used
Yes, brand names cannot be owned by a business
Yes, a business can use any name it wants to use
9
An effective mission statement should effectively reflect which component of the business?
Touch points
Specific goals
Ethics policies
Core values
10
Effective product or service management help businesses to perform which action?
prospect
recruit
barter
compete
11
managers use broad obj developed for a business as the basis for setting which measurements?
recruitment quotas
performance targets
benefit levels
salary ranges
12
Kates name and web address for her catering business needs to have which characteristic?
catchy and copyrighted
specific and patented
abstract and formal
Unique and available
13
The plan to increase production 10% over a 2yrd period is Ex of which management activity
Assigning job tasks
Directing employees
Developing objectives
Controlling expenses

Entrepreneurship 1 4.01-4.03 study guide Flashcards | StudBud