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The Power of Advertising Flashcards | StudBud
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The Power of Advertising
The Power of Advertising
23 terms
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StudBud Administration
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54 plays
Opener to advertising
Flashcards
23 cards
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Practice quiz
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Host live
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Questions
23
Answers
1
Who would the target audience for this ad be?
People who are tall and red
People who like authentic tomato sauce
People with a appreciation for stacks of red
People who like chopped onions
2
Verbosity is...
detrimental effects on health
effective slogans
use of language techniques
unnecessary wordiness
3
Media Literacy..
Is no longer a necessary skill
has no effect on media consumers
is an essential life skill for the 21st Century
are a result of communication technologies
4
Who would the target audience for this ad be?
Chocolate lovers
Anorexic and malnourished people
Fitness addicts and dieticians
People wrapped in foil
5
Who would the target audience for this ad be?
Older women who like pictures of cars
Small children who like to play with cars
Wealthy individuals who like a challenge
Rich old money hungry women
6
If the visuals and language are appealing, peopleare more likely to connect with the ad
False
True
7
MOOD is...
nothing important
how the ad makes fun of the ad
How the ad makes the viewer think, feel and believe a way
a happy or grumpy morning
8
What makes an ad effective?
The size of the ad (big or small)
The location of the ad
Persuasive techniques, font, colour, word choices, layout...
The shape and size of the people on the ad
9
TONE is...
what the author describes to the viewer
what the author wants the viewer to think, feel or believe
how high or low pitch the sound is
how mean or nice the ad is
10
Words that describe tone:
oval, square, triangle, hectagon, star
Angry, bitter, concerned, fanciful, fearful, formal, happy
Fat, wide, skinny, plump, thin, thick
red, orange, pink, green, purple, yellow, blue
11
Words that describe MOOD
happiness, hope, humour, gloominess, mournfulness,
funny, happy, crazy, hyper, excited
heart, oval, string, hoop, knot
dumb, dumb, dumb, dumb, dumb
12
Who would the target audience for this ad be?
Women who want protection against sunburn
Cowboy girls
Young women with bad acne
Famous female movie stars
13
Verbosity is an effective way of persuading the target audience
False
True
14
What is an Advertisement?
A text that conveys a message about something
A way to visit other people
The new dance style
A way of communicating sounds
15
What is the common reason for ALL ads?
To persuade
To fish
To analyse
To develop
16
The target audience is the..
the adults the product doesn't appeal to at all
group of people most likely to be interested in the Ad
group of people least likely to be interested in the Ad
the children who the product appeals to the most
17
Ads persuade the audience to buy something, choose a service or think a way about an issue
True
False
18
Which are tools for analysing media texts?
Target Person, Desk, Tone, Mood
Target Market, Effective Ads, Tone, Mood
Placement, Bland, Tone, Mood
Target Person, Horse, Tone, Mood
19
Fluoro colours and funky slogans make effective ads
True
False
20
Some examples of target audience include: teenage girls, surfers, mothers, dog owners...
True
False
21
Which English class is the best?
A1
A1
A1
A1
22
Why be Ad savvy?
To decipher the hidden message in the dream
To be cool
To analyse the media messages you encounter
To be literate in reading and writing
23
The most effective ads use images, colours and language style to appeal
True
False
