Marketing MR1100 midterm

All the groups within a company are called the _______

Four types of SBU’s are defined by the BCG growth-share matrix. They are

In a basic SWOT analysis, the “T” stands for

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

A(n) ________ defines a business in terms of satisfying basic customer needs.

Environmental concerns are on the decline in last 10 yrs likely due to more govt legislation and the green movement

Advertising "puffery" is a term for ________.

A popular blogger who writes and passes along news, features and editorials about your area is which type of public?

Which of the following is most essential to even the simplest definition of marketing?

When backed by buying power, wants become ______

Making more sales to current customers without changing a firm's products is ________.

The following is the term for customers who make repeat purchases and tell others about their positive experience

Deceptive marketing practices fall into three groups: deceptive ________, deceptive ________, and deceptive ________.

Because of the growing diversity in Canada, companies are increasingly targeting minority market segments

In the four Ps of the marketing mix, design, packaging, services, and variety all fall under the category of ________.

A value delivery network includes ________.

________ is the set of actual and potential buyers of a product.

Which of the following factors is part of the microenvironment?