Midterm Study Guide

The full integration model of media convergence shows how departments work together across different platforms

What happened after Fred Rogers spoke in the Senate about Public Service Broadcasting?

Public Broadcasting is for profit

What was the name of FDR's weekly radio specials?

Why was it called the "Yellow Press?"

Public Broadcasting has a positive effect on the democratic process

What was the first US newspaper?

What is TCP/IP?

During WWII, what was integral to 90% of families for receiving information?

Homophily is important for influencers because...

What does IMP, the first router, stand for?

Why is the Fairness Doctrine no longer used?

"Fake News" is only a recent, modern issue.

Why were televisions not widely adopted by Americans until the late 40s?

The Yellow Kid cartoon ran simultaneously in what two newspapers?

What could be a potential positive of media convergence?

The internet is the most important information seeking tool when it comes to politics, especially elections.

Word-of-Mouth and attitude toward the influencer are two potential outcomes of what?

The US released the first satellite into orbit

Full integration, cross-media, and coordination are the three models found in...

What was the impact of the Gutenberg press?

The Bible was the first book printed on the printing press.

What modern issue from our readings puts editorial freedom at risk?

Media concentration is...

Who started the world wide web in 1990?

Media convergence has to deal with merging of multiple types of content on different platforms and its influence

What was the first message sent on ARPANET?

Any and all forms of communication when it comes to politicians ARE political communication

Why are social media influencers so helpful for brand managers?

A universal internet protocol is needed for multiple networks to communicate with one another.

What's the main difference between Fairness Doctrine (FD) and Equal Time Rule (ETR)?

What countries especially participated in the invention of the radio?

What early innovation of the internet still remains the most popular?

What does framing theory focus on?

Extensive political knowledge was NOT needed when it came to the public sphere

Many early concerns about television were about how it could inconvenience the man of the house.

The idea of media being an independent protection against abuse, objective and impartial relates to the idea of...

What was Aloha Net?

What does agenda setting theory focus on?

Extraversion is an important part of influencer marketing.