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Extended marekting mix Flashcards | StudBud
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Extended marekting mix
Extended marekting mix
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Questions
10
Answers
1
What is "Process" most closely associated with?
delivery systems
digital businesses
efficient operations
customer experiences
2
Marketing mix is called "mix" because each element works together in order for a business to be competitive.
True
False
3
What is "People" in the extended marketing mix same as?
consumers
employees
owners
managers
4
Pure Gym has been an innovator due to its...
dedicated application
freelance personal trainers
luxury eqipment
exclusive membership
5
What does the verb "vacate" in the phrase of "vacated office blocks" mean?
develop
rend
occupy
leave
6
What does "no-frills approach" means?
high-quality equipments
no extra details
premium pricing
no necessary services
7
Which is NOT included in the extended marketing mix?
process
principlal agent
physical environment
people
8
In terms of Pure Gym, "physical environment” is NOT associated with..
physical consultation
shower room
fitness machine
changing room
9
In terms of "Place", what does the word of "distribute" mean?
deliver
contribute
allocate
communicate
10
What is NOT included in the classic 4Ps of marketing?
principle
product
price
place
