Marketing Orientation

Question 1

3. A thorough understanding of the customer's needs should be the focal point of all marketing decisions

Accepted Answer

The marketing orientation

Question 2

23. This orientation rose to prominence in an environment which had a shortage of manufactured goods relative to demand

Accepted Answer

Production orientation

Question 3

8. An attempt to balance corporate commitments to groups and individuals in its environment

Accepted Answer

The societal marketing concept

Question 4

21. New product concepts should flow from extensive market analysis and product testing

Accepted Answer

Marketing orientation

Question 5

19. Marketing efforts should be integrated and in tune with the customer

Accepted Answer

Marketing orientation

Question 6

15. Customised offerings, where practical

Accepted Answer

The societal marketing concept

Question 7

18. Limited research - and largely limited to technical-product research rather than customer research

Accepted Answer

Production orientation

Question 8

10. An orientation on product benefits and/or customer value

Accepted Answer

Relationship orientation

Question 9

6. All activities are coordinated with customers interface including the customer's involvement in the firm’s processes

Accepted Answer

Relationship orientation

Question 10

16. Has a strongly transactional focus (ignores potential relationships)

Accepted Answer

Selling orientation

Question 11

20. Minimal promotion and advertising, marketing communications limited to raising awareness of the product's existence

Accepted Answer

Production orientation

Question 12

2. A focus on the relationship between seller and buyer

Accepted Answer

Relationship orientation

Question 13

22. Quality is the concern of all

Accepted Answer

Relationship orientation

Question 14

13. Consideration is given to consumer rights, unfair pricing and ethics in advertising

Accepted Answer

Relationship orientation

Question 15

17. High customer service; high customer commitment; high customer contact

Accepted Answer

Selling orientation

Question 16

7. An assumption that demand exceeds supply

Accepted Answer

Production orientation

Question 17

12. Companies must include social and ethical considerations into their marketing practices

Accepted Answer

The societal marketing concept

Question 18

5. Aggressive selling to push products, often involving door-to-door selling

Accepted Answer

Selling orientation

Question 19

4. Accepting every possible sale or booking, regardless of its suitability for the business

Accepted Answer

Selling orientation

Question 20

11. Attainment of economies of scale, economies of scope, experience effects or all three

Accepted Answer

Production orientation

Question 21

9. An investment in the lifetime of relationships (customer lifetime value) rather than single transactions

Accepted Answer

Relationship orientation

Question 22

14. Consideration is given to the environment includes problems such as air, water and land pollution

Accepted Answer

The societal marketing concept

Question 23

1. A focus on production, manufacturing, and efficiency

Accepted Answer

Production orientation

Marketing Orientation

Questions 23

Marketing Orientation

Questions 23