DIGITAL MARKETING, Chapter 8

Digital strategies that are being used by brands today include EACH of the following except:

Brand engagement for an e-commerce website can be obtained using each of the following except:

It is NOT 1 of the 6 good ideas for SEO

Free shipping, free freight, and dollar discounts are examples of ...?

Advertising to consumers where they are located through their mobile device is called:

The online interactive tactic used most frequently by brands is:

Digital marketing combines components of e-commerce, internet marketing, and mobile marketing.

When goods and services are sold on the internet, the approach to marketing is:

NOT an incentive that can be used to encourage consumers to make online purchases

Successful email marketing campaigns must include each of the following except:

) In terms of the evolution of the internet, Web 4.0:

E-commerce is:

The use of QR codes, watermarks, and 2D barcodes are all part of which type of marketing?

Digital marketing combines each of the following except:

SEO for startups does NOT recommend

Using real-time location data to deliver adv msgs based on proximity to a retailer's location

Online ads are presented only to individuals who log to a website within a particular region

The majority of all web traffic begins at a(n):

What is meant by the concept of mobile-optimized design?

Targeting consumers around a specific retail location on their mobile devices is

Personalization and customization are part of an e-commerce's:

Tommy is shopping for a new washing machine and switches easily from mobile phone to laptop

What is meant by the concept of customer-centric design?

Strategy in side design (for startups) include

In terms of the evolution of the internet, Web 3.0:

Web 4.0 was the first to:

Joey is trying to buy a toy for his child; a website makes it easy to find the item he wants.

The ideal medium for interactive marketing is:

Branded content should be updated regularly, which according to most experts should be:

The best and most effective search engine optimization method is:

Which type of incentive is designed to change purchasing habits over the long term?

Companies can use interactive marketing to accomplish each of the following objectives except:

Persuading a first-time buyer to make an online purchase is best achieved using:

Customization features of e-commerce sites include each of the following except:

Every time Eileen enters a website it displays merchandise similar to what she has bought /seen

For search advertising, the click-through rate is approximately ________ percent.

Blogs, feedback applications, and customer reviews are all a part of an e-commerce's:

It is NOT 1 of the 5 common mistakes in SEO

Using traditional media to promote and attract customers to a website is:

When Tide offers tips on how to get rid of tough stains, which type of incentive is used?

Mini-applications embedded in banners allow consumer access dynamic content frm external source

For email campaigns, web analytics is the process of analyzing each of the following except:

Page load time (speed) should be less than:

The final goal of SE is

Which is re-marketing?

Value-added incentives are designed to:

The 2 most important concepts in SEO are

Trust (authority) of SEO comes from

NOT a financial incentive to encourage someone to make a purchase online

To reduce customers from abandoning shopping carts companies can use the following except:

In terms of the evolution of the internet, Web 2.0:

Access to a website 24 hours a day is an example of which type of incentive?

Another name for content marketing is:

Every time Kyra enters a website she notices it says "Welcome Kayra" and displays her info

Make sure channels work together when a company sells through additional channels beyond the we

Hosted third-party site, appears like an article; provides useful information, solve problems

Using a fantasy football league to attract individuals to a website is an example of:

When a website makes it easy to locate merchandise, the site displays:

Utilizing web data to target individuals the most likely to purchase a product is:

In terms of the evolution of the internet, Web 1.0:

Which of the following does not apply to a Web 4.0 type e-commerce website?

Ongoing web musings are called:

Marketing on cell phones and smartphones is which type of marketing?

Which facilitates a mobile-optimized design?