Assignment 1 Create a Quiz - Spring Semester Exam Review

_________ is the founder, chairman, and chief executive officer of Facebook.

______ income is the amount of income left after paying taxes, it is available for saving and spending.

Consumer ____ and product evaluations

______ is the completion of marketing activities primarily through the use of computer and internet technologies.

Customers might ___know exactly what they are getting.

Amazon.com is the world’s ____ on-line retailer today.

Development of _____ products. Examples include e-readers and e-ticket for concerts and airlines.

A ____ is an advertisement that opens in a new window when a web page is being viewed.

Everyone ___join in the discussion, but please talk one at time.

In 1976 the ____computer became the first real Personal Computer marketed to consumers.

____stage – the business’s website just provides information to prospective customers.

_____ended questions allow respondents to develop their own answers.

During test marketing, customers may also be ____to obtain their opinions about the new product.

Open for business ___ days a year, 24 hours a day.

Lack of _____ interaction.

A ______ provides some or all of the activities required to fill customer needs.

In 2016 global ___ e-commerce sales grew 21.1% to reach $1.92 trillion for the first time.

_____ stage – the website begins to offer a method of interaction with customers, usually via e-mail.

The ____method collects information by recording the actions of customers without interacting with.

Instant _____ with computers, and wireless devices.

Improving operations by allowing salespeople to access ______ records and track shipments.

A ___ is an advertisement that opens in a new window when a web page is being viewed.

Market research is the _______and interpreting of information about a market.

Define the ____to be solved or the goal to be achieved.

____ motives are reasons to purchase based on feelings, beliefs, or attitudes.

The entrepreneur should ___the marketplace to identify factors that could influence product decisions.

Rich ____ includes a variety of digital technologies that provide interactive multimedia experiences for users.

The customer is always right.

The entrepreneur should research the existing ___for the new business.

____ co-founded Twitter in 2006.

Rich _____includes a variety of digital technologies that provide interactive multimedia experiences for users.

Good ____requires that customers be informed if personally identifiable information is being collected about them.

Successful ____ marketing depends on a high pass-along rate from person to person.

_______ _____ is the study of consumers and how they make decisions.

Entrepreneurs should thoroughly understand the ____related to their new business.

A _______ is a group of people or an organization that an individual admires, identifies with, and wants to be part of.

Difficult to ____ purchases.

Business ____ are regularly updated on-line journals written by company experts.

The _____ rate is usually dependent upon the uniqueness or humor of the ad.

Web ___– a bank might sponsor a website that helps consumers understand how to purchase a car using installment credit.