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Beyonce Formation Flashcards | StudBud
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Beyonce Formation
Beyonce Formation
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Component 1: Section A Music Video
Flashcards
34 cards
F
Practice quiz
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Host live
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Questions
34
Answers
1
Which conventions of pop music videos does Formation conform to?
Elaborate costumes and props
Frequent objectification of the female body
Repetitive hook
Choreographed dance sequences
2
What is the unique selling point of this single?
It's challenging representations of African-Americans
It's sexualisation of women
It's intertextual references to New.O Beat artists/music
It's racial politics (statement of radical black positivity)
3
What is the symbolic nature of the choreography in Formation?
Post-Feminist empowerment
Sexual objectification
New Orleans dance culture
Unified resistance to patriarchal/racial oppression
4
Why is New Orleans an important setting in this music video?
It's where Beyonce grew up
It signifies the song's political agenda (Hurricane Katrina)
Because Beyonce's ancestry is Louisiana Creole
It relates to the genre of Bounce music
5
Is the representation of race in Formation...
Positive/celebratory and diverse?
Subversive, political and challenging?
Unrealistic?
Highly stereotypical/negative?
6
What are the connotations of this shot?
Resistance to racism/patriarchy/the establishment
Humour and Irony
Black appropriation of historically white colonial roles
The break-down of Beyonce's marriage
7
What is the purpose of a music video?
Artistic expression
To market the album and make a profit for the artist/label
To entertain
To inform and educate
8
What media language is used to construct femininity as independent and empowered?
Rebellious/defiant gesture codes e.g. middle fingers
Lyrics e.g. 'I'm so reckless when I rock my givenchy dress'
Visual codes e.g. low angle shots and central framing
The use of feminist quotes
9
What is the social and cultural context of this song?
Black Lives Matter (police brutality/racism)
Hurricane Katrina (uneven government response)
American deep South - cultural identity
Post-feminism - the empowerment of black women
10
Why do you think her star image has evolved in this way?
In order to stay relevant and keep audiences interested
Because she is so successful, she has more creative freedom
Because she's having trouble in her marriage
Her record label have established a new USP for this release
11
What other locations can be seen to have a symbolic significance in this music video?
Exotic beach location (glamour and sophistication)
Southern home interior (colonial history/power inequalities)
Supermarket interior (consumerism)
Antebellum porch/plantation home (slavery and oppression)
12
What does this lyric signify?
A feminist celebration of sisterhood
Women should conform to patriarchy
A 'call to arms' for black women (black activism)
A specific dance routine
13
What is this costume an intertextual reference to?
Harry Potter
Baywatch
80s Bounce
George Michael music videos
14
Which album was Formation the lead single for?
Dangerously in Love
Sixth studio album Lemonade
4
The visual album Beyonce
15
How would you describe the gesture codes in this video?
Passive and reserved
Powerful and assertive
Confrontational and aggressive
Flirtatious and invitational
16
Why was Formation released on Feb 6th 2016?
This was the day before her Super Bowl performance
Because it's close to Valentines Day
February is black history month
21st birthday of Trayvon Martin
17
What do these lyrics signify?
Beyonce's celebration of 'blackness'/resistance to prejudice
B's pride about her mixed heritage/diverse cultural identity
Beyonce's reinforcement of racist stereotypes
Beyonce's preference for spicy food
18
Stuart Hall argues that in the media, subordinate groups are often...
given leading roles
constructed as different or 'other'
given more power than dominant groups
represented as normal
19
What would be the preferred reading of the representations in this music video?
A celebration of racial diversity
A publicity gimmick to sell more records
A meaningless appropriation of New Orleans culture
A powerful political protest against racial profiling
20
What are the connotations of this shot?
Resistance to police brutality (Black Lives Matter)
Post-feminist empowerment
Black power/activism
Racist government response to Hurricane Katrina
21
What possible meanings does this lyric have?
Beyoncé's violent/murderous disposition
Intertextuality - slang associated with the Beat music scene
Post-feminist empowerment
Overcoming racial stereotyping
22
Beyonce's mode of address in Formation is...
Direct and confident
Passive and flirtatious
Confrontational/unapologetic
Upbeat and humorous
23
What is the historical context of this song?
The Gulf War
Slavery and Colonialism
The Swinging Sixties
Religious Enlightenment
24
How is Beyonce represented in Formation compared to her music videos of the past?
More fashion conscious
More independent
Less sexually objectified
More motivated by racial politics
25
Representations of femininity could be read as contradictory because...
Beyonce uses a patriarchal discourse to achieve power
Her husband Jay-z features in the video
Beyonce is still sexualised through revealing costumes
Beyoncé isn't really a feminist
26
Who directed Formation?
Beyonce
Swedish drummer and director Jonas Akerlund
New York Film school graduate Hannah Lux Davis
Grammy award winning female, Cuban director Melina Matsoukas
27
How can Formation be seen to challenge gender stereotypes of passive femininity?
Through subversive language and explicit sexual references
The subversion of traditional gender roles
Through representing Beyonce as reliant on men
Through visual codes connoting independence and empowerment
28
What intertextual references does the song make to bounce music?
Mardi gras costumes
Hyper-sexual dance moves
Triggerman beat/call and response style
Messy Mya and Big Freedia samples
29
Which costumes subvert racial stereotypes?
Gucci collared dress
Denim on denim
Antebellum white lace dresses and parasols
Black formal corseted dress and suits
30
How is Formation different from other Beyonce music videos?
More sexualised
More racially and politically motivated
More upbeat and fun
More angry/serious in tone
31
How can Hall's theory of otherness be applied to Formation?
It reinforces otherness through exotic costumes & locations
Formation is a celebration of 'otherness'
Formation challenges power inequalities
It challenges otherness through normalising black culture
32
What context did the Super Bowl performance give the song?
Racial political context e.g. Black Panthers costumes - BLM
Economic context e.g. high production values
Sporting context - reinforcing the songs football themes
33
Beyonce appropriates a patriarchal discourse in order to subvert gender stereotypes through..
Hyper-masculine posturing e.g. clenched/raised fists
Lyrics which objectify men
Taking on the role of the colonial 'Master'
Phallic gestures e.g the middle fingers
34
What does this costume symbolise?
Passivity
Unity - black women in formation
Success, status and wealth (Gucci)
Post-feminist exhibitionism
