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MACS 110 - MidTerm Quiz Review Flashcards | StudBud
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MACS 110 - MidTerm Quiz Review
MACS 110 - MidTerm Quiz Review
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1
The term _____________ describes the age, gender, income and education of the members of an audience.
demographics
audience plate
social markers
populace matrix
2
How was "Utility" defined by Jay G. Blumler?
People’ s use of media reflects their existing interests and preferences
Media have many uses for people and people can put media to those uses
Consumption of media content can be directed by people’ s prior motivations
Audience members are often obstinate; they might not want to be controlled
3
Chapter 7: In the early 1970s, a new macroscopic theory of media and society was introduced.
Information diffusion theory
Media instruction theory
Framing theory
Social marketing theory
4
Chapter 2 - How did Lippmann describe citizens in his book on Mass Society called
The Phantom Public?
Ignorant and meddlesome outsiders
None of these
Bewildered herd
Interested spectators
5
Chapter 7 reviews the classic four functions of media from Chapter 4. Which is
not
one of them?
Entertainment
Maintain status quo
Transmission of the social heritage
Correlation of parts of society
6
Chapter 2 - In Durkheim's conception, the term __________ describes modern social orders bound by social ties.
Mechanical Solidarity
Scientific Solidarity
Libertarianism
Organic Solidarity
7
Which of the following is
not
one of the meanings given to "activity," as identified by Jay G. Blumler?
Intentionality
Capitulation
Utility
Selectivity
8
Mass Society theory assumes ...
The media are a powerful force within society that can subvert norms
Media are able to directly influence the minds of average people
Mass media inevitably debase higher forms of culture
"Average" people are vulnerable to media
9
Chapter 4 - Hovland found that media was unable to convert 'average' people away from their strongly held _______.
money
habits
beliefs
possessions
10
Chapter two identifies three kinds of propaganda. Which is not one of them?
Black
White
Yellow
Grey
11
Chapter 5: focus on the use of media to create forms of culture that structure everyday life is referred to as ...
Cultural Studies
Hegemonic culture
Macroscopic structural theories
Political Economy
12
Chapter 2 - One of the limitations of the information-flow theory is that it is ____________.
none of these
simplistic
linear
source-dominated
13
theory that the hierarchical class system is the root of all social problems and must be ended by revolution
Grand Social
Cultural
Political Economy
Marxist
14
Which theory describes the use of entertainment media specifically to modify one’s emotional state?
Entertainment theory
None of these
Mood management theory
Active audience theory
15
Chapter 7: approximately how many songs are downloaded monthly from internet file-sharing sites?
5000
500,000
1.1 billion
1.1 million
16
Chapter 2 - In Freudianism, the internalized set of cultural rules is the ______________.
Id
Super-Id
Super-ego
Ego
17
In two-step flow, people who screen media messages and only pass on those messages that help others share their views.
Opinion leaders
Researchers
Gatekeepers
Opinion followers
18
Chapter 7: the usage of __________________ for content sharing on the Internet has risen exponentially.
email
digital media
Amazon music
Super Mario Kart
19
Chapter 4 - In Lazarsfeld's data analysis of changes in voting decisions, which group had the largest number of people?
Crystallizers
Waverers
Converts
Early Deciders
20
Janice Radway's feminist reception research found that many women use romance novels to ...
fantasize about homosexual relationships
burn in the fireplace
practice hating oppressive men
temporarily escape the responsibilities of traditional gender roles
21
Chapter 2 - What is the ultimate goal of propaganda?
to change the way people act and have them think the change was voluntary
to spread false information
to change the way people act and have them think the change was involuntary
to create fear
22
Chapter 4 - The “Transmissional Perspective” can be defined as ...
all human thought and action is driven by inner psychological and emotional
new forms of media transform our experience of ourselves and our society
people make interpretations at various levels of meaning
mass communication is the process of transmitting messages for control
23
Stuart Hall: interpretations of content that are in direct opposition to a dominant reading
Polysemic
Oppositional decoding
Preferred reading
negotiated modelling
24
Chapter 4 - The circular, evolving communication processes which involves receiving messages back from receivers.
Controlled Variations
Communication Systems
Feedback Loops
Model Systems
25
Chapter 4 - "Cognitive Consistency" is the idea that …
People from similar backgrounds tend to have similar opinions
Individuals seek media content that challenges their beliefs
Individuals work to find media that supports their way of thinking
People tend to have opinions that do not contradict each other
26
What examines key psychological mechanisms underlying audience use and enjoyment of entertainment-oriented media?
Fraction of selection
Entertainment theory
Uses-and-gratifications approach
Levels of analysis
27
Which of the following is a strength of the Uses-and-Gratifications theory?
Studies the use of media as a part of everyday social interaction
Is oriented towards micro-level analyses
Is often associated with functionalism, which can challenge the status quo
Can easily address the presence or absence of effects
28
What was the name of Ien Ang's seminal feminist reception studies research project?
Watching Dallas
Living Dallas
Watching Soap Operas
Eating Soap for Emancipation
29
W. Schramm developed The Fraction of Selection to describe how individual make media and content choices. What is it?
expectation of effort / reward required
expectation of reward / effort required
effort required / expectation of reward
medium chosen / medium required
30
Chapter 4 - Klapper introduced a middle-range theory of media that he called phenomenistic theory or ...
none of these
two-step flow theory
reinforcement theory
phenomenistic media
31
Chapter 5 - Four analytical perspectives in Critical Feminist Studies. Which is NOT one?
images and representations approach
political economy approach
reception and experience approach
recovery and reappraisal approach
32
Stuart Hall's Reception Studies identified three types of decoding of polysemic texts. Which was NOT one of them?
concurrent
dominant
oppositional
negotiated
33
Chapter 5 - The ritual perspective of mass communications was articulated by ____________.
James Carey
Harold Innis
Marshall McLuhan
Stuart Hall
34
Choosing content to maintain and maximize pleasure and diminish and minimize pain is which of the following?
Parasocial interaction
Eudaimonic motivation
Hedonistic motivation
Mood management theory
35
Knobloch-Westerwick - four types of media content attributes relevant to mood management. Which is NOT one?
polysemic attrition
absorption potential
excitatory potential
hedonic valence
36
Chapter 2 - One of the problems with media _______ is that it gives individuals only the illusion of choice.
fragmentation
concentration
opinion
news
37
In early and mid-20th century, __________ was the dominant medium to share news that shaped beliefs and attitudes
postal mail-outs
gossip
radio
newspaper
38
Ch. 4: the idea that as news about an issue inundates people, they become apathetic, substituting knowledge for action
narcotizing dysfunction
hypodermic function
status quo dysfunction
classic functionalism
39
The overall objective of _______ was to measure the effectiveness of media in transmitting information to mass audiences
Information-Flow theory
Mass Entertainment Theory
Source-Dominated Theory
Two-Step Flow Theory
40
Early school of neo-Marxist theory that was similar to Mass Society but that saw mass media as a “culture industry”
Dewey School
Frankfurt School
Emancipation School
Birmingham School
41
Herman and Chomsky's 5 Filters before media (journalism) reach the audience.
Ownership, Advertising, Sources, Flak, Consciousness
Ownership, Advertising, Positioning, Flak, Ideology
Labour, Advertising, Sources, Flak, Ideology
Ownership, Advertising, Sources, Flak, Ideology
