Kimbler - Marketing Ch 1 Review Flashcards

1

What is the idea that a business should strive to satisfy customers’ needs and wants while generating a profit

2

________ utility involves having a product where customers can buy it.

3

The following image should make you think of what marketing concept?

4

Which of the following is not an example of a service.

5

Which of the following is not a foundation of marketing?

6

What are the four P's of the marketing mix?

7

The consumer market includes all businesses that buy products for use in their operations.

8

______ utility involves changing raw materials into usable goods.

9

Which of the following is not an added benefit of marketing?

10

T or F: Marketing supports competition and offers benefits to consumers.

Kimbler - Marketing Ch 1 Review