CH 2 Review // Valid Framework Metric

Question 1

_________ allows all business functions.

Accepted Answer

Corporate Goals

Question 2

A person must first be ______ to a communication he/she can become in any way involved.

Accepted Answer

Exposed

Question 3

All objectives should be judged by the SMART criteria

Accepted Answer

True

Question 4

Define Exposure:

Accepted Answer

Opportunity to attend to content

Question 5

Objectives should not have info on how they are to be accomplished.

Accepted Answer

True

Question 6

Advocacy helps understand concept of?

Accepted Answer

Word of Mouth

Question 7

What does the 'S' mean in SMART?

Accepted Answer

Specific

Question 8

Who was the Valid Framework Metric developed by?

Accepted Answer

AMEC

Question 9

Business objectives:

Accepted Answer

Achieve a NPbt of 15% gross sales

Question 10

Marketing objectives have a time frame of one year.

Accepted Answer

True

Question 11

Impact markers would most like to answer the __________?

Accepted Answer

ROPI

Question 12

How many concepts are in the Valid Metric Framework system?

Accepted Answer

5

Question 13

Which of the following BEST defines impact?

Accepted Answer

Effect on target audience

Question 14

If communication has an effect, it may result in ___________.

Accepted Answer

Behavior

Question 15

Advocacy is a term used in __________ promotion.

Accepted Answer

traditional

Questions 15