Marketing Test 1

During fall a grocery store stocks its shelves w/ canned pumpkin in order to increase pumpkin's

Deciding to charge a 25% markup over the competitor’s profit margin is part of which Marketing Mix or the Four P’s?

Intangible goods are items you can purchase and take home with you.

What type of utility is created when a product is transformed into a more useful form?

deciding how much to charge for goods and services

Performing market research, storing it, and analyzing data is which of the 7 core functions

product, price, place and promotion

deciding on how goods get into customers' hands

Marketing can help build trust by introducing the product to potential consumers and explaining why it's trustworthy.

How you design the packaging is part of which of the four P’s?

What does the owner of a miniature golf business provide her customers with?

Which is NOT one of the seven marketing core functions

Obtaining, developing and improving a product (Functions of Marketing)

Marketing is a crucial business activity, with the primary objective being to increase sales and brand recognition.

process of developing, promoting, and distributing products or goods/services to satisfy customers needs and wants

The consumer market consists of people who purchase goods or services for personal use?

Which economic utility increased when Big Ed's 24-Hour Diner began accepting a Visa

the added value of a product in economic terms

A good is a tangible item that has monetary value and satisfies one’s needs and wants.

Taking your taxes to an accountant would be considered a good.

Which utility involves providing product details, pricing information, and customer reviews?

The transfer of ownership from seller to buyer is associated with:

the group of people most likely to become customers, identified for a specific marketing campaign

Which marketing function involves creating awareness and interest in a product or service?