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Duplicate of SEM Chapter 2 Flashcards | StudBud
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Duplicate of SEM Chapter 2
Duplicate of SEM Chapter 2
30 terms
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StudBud Administration
A #marketing quiz to prove you know #chapter2
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
An example of a specific market segment is
all women worldwide
the entire population of a country where the business is
none of the above
females between ages 14 and 18
2
The bottom line for maintaining successful marketing relationships is
product quality
increased market share
customer satisfaction
profit
3
Who is a specific group of consumers a business wants to meet
market share
mass marketing
target market
market segment
4
Behavioral-based segmentation
is the % of total sales
all of the above
focuses on a customers attitude towards prods/services
cannot be measured such as values or interest
5
Marketing strategies
satisfy experiences are less likely to take their business
monitor the competition and consumer trends and improvements
all of the above
the marketplace results in more options for consumers
6
What are demographics?
different parts of the country where market segments live
interests, values and emotional purchases
categorize market segment by age,gender,race,income and edu.
refer to the frequency of use of a product
7
When you and your friends decide to go to the concert instead of the game. What is that?
lost purchase
rational purchase
economic value
opportunity cost
8
Explaining to customers that their problem is outside of your department is
going beyond expectations
providing top value
keeping promises
not a part of a value-based culture
9
Research is conducted to determine who is spending ____ and how much on different products.
time
the day
money
the night
10
Buying a $30 t-shirt of your favorite team that wins the championship is an example of..
unsought purchase
patronage purchase
rational purchase
emotional purchase
11
All of the following are examples of "customer service gaps" except
placing a customer on hold
following up with a customer
chatting on the phone while customers are waiting
informing a customer that a question is outside of your dep
12
What has made impressive strides in the US as well as in many other developing countries?
breakeven point
marketing concept
opportunity cost
Productivity
13
Rational Purchases
is a group of consumers
is a group of producers
when individuals recognize needs/wants
are bases on consumer loyalty
14
What is a market segment?
a percentage of total sales of a product
consumers in a large market that share characteristics
differences between expectations
an attempt to appeal larger groups
15
the value of the next best alt when making a choice.
emotional purchases
rational purchases
opportunity cost
economic market
16
The minimum sales required to cover all of the expenses of organizing/promotion/running the eve
breakeven point
marketing concept
opportunity cost
productivity
17
A business that keeps the focus on satisfying customer needs is
productivity
breakeven point
opportunity cost
marketing concept
18
The value people believe they receive from a product/service
benefits derived
emotional purchases
comparative advanatge
patronage purchases
19
Mass marketing is
an attempt to appeal a large group of consumers.
focuses on attitudes toward products/services.
divides markets into physical locations.
info that can be measured such as age and gender.
20
Customer service gap is
difference of customer expectations and the service received
employees hired
passion results in energy
anyone working in the customer service being proud
21
Emotional purchases are when you spend money with little thought due to emotional high/lows
true
false
no
treu
22
capability to produce products/services more efficiently/economically than the competition
patronage purchases
comparative advantage
rational purchases
emotional purchases
23
____ divides markets into physical locations
Psychographics
Behavioral-based segmentation
Geographic segmentation
Market share
24
Patronage purchases
are wants
producer
are based on consumer loyalty
are needs
25
The first step in marketing a product is to determine who specifically "___" is for the product
all of the above
the dog
the customer
the salesman
26
A ___ on these concepts gives sale associates a target
tenacity
focus
action
all of the above
27
Values bases culture
follow FAST
communication values through high performance and service
passion results in energy
value of long term positive relationships
28
What includes all of the consumers who will purchase a product or service?
emotional purchases
economic market
market share
market segment
29
Disadvantages involve the risk of using one marketing mix
treu
false
no
true
30
_______ focus on characteristics that cannot be measured physically, such as values or interest
geographic segmentation
Psychographics
demographic segmentation
behavioral-based segmentation
