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MARKETING AND BRANDING

10 terms·StudBud Administration·35 plays

CHAPTER : BRAND ARCHITECTURE

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Questions 10

Answers

1
WHAT ARE THE BRANDS THAT BASED ON PEOPLE'S NAME?
MICHAEL B. JORDAN - MICHAEL JORDAN
PORSCHE - AUTOMOBILE
CHANEL - COCO BY CHANEL
LEONARDO DA'VINCI - MONALISA
2
WHAT IS THE COMMERCIAL VALUE THAT DERIVES FROM CONSUMER PERCEPTION REGARDING OF THE BRAND NAME?
COMPANY
BRAND EQUITY
PROMOTION
PRICE EQUALIBRIUM
3
WHY DO BRANDS MATTER ? CHOOSE WHICH ARE THE INCORRECT STATEMENT BELOW.
EXPERIENCE GOODS, AUTOMOBILE TIRES
CREDENCE GOODS, INSURANCE COVERAGE
BRAND ELEMENTS
SEARCH GOODS , GROCERY PRODUCE
4
BELOW ARE THE STRATEGIC BRAND MANAGEMENT PROCESS EXCEPT ?
GROWING AND SUSTAINING BRANDS
DESIGNING AND IMPLEMENTING BRANDS
IDENTIFYING AND DEVELOPING BRANDS
COMPETING OTHER BRANDS
5
WHAT IS THE EXAMPLE REFERRING TO COMPANY'S BRAND AND BRANDS PRODUCT?
HUAWEI = ZENFON5
AYAM MAS = SPICY CHICKEN MCDELUXE
APPLE = IPHONE
ASUS = GALAXY TAB A
6
WHICH PRODUCT IS NOT UNDER NESTLE BRANDS?
MATKOOL
MILO
KIT KAT
COCA COLA
7
WHAT ARE TOP 10 MARKETING FAILS THAT HAD BEEN SHOWN IN THE VIDEO LAST WEEK?
MCDONALDS, COCA COLA, KILOMETRIKO
MCDONALDS, BURGER KING, FORD
MCDONALDS, SNICKERS , PUMA
MCDONALDS, FABERCASTLE, FACEBOOK
8
WHAT ARE TYPES OF BRANDS?
BUDGET BRANDS, PIGGYBACK BRANDS, AMBASSADOR BRANDS
BRAND SOCIALIST
BRAND IMPLEMENTATION, BRAND ELEMENTS
BRAND EQUITY, BRAND ARCHITECTURE
9
WHAT ARE THE TWO KEY CONCEPTS IN DEFINING BRAND ARCHITECTURE?
BRAND POSITIONING MODEL & BRAND VALUE CHAIN
BRANDS PORTFOLIOS & BRANDS HIERARCHY
BRAND AUDIT & BRAND TRACKING
PLAN & IMPLEMENT BRAND
10
WHAT IS BRAND ARCHITECTURE?
STRUCTURE OF BUILDINGS
STRUCTURE OF PRICE
STRUCTURE OF BRANDS
STRUCTURE OF BUSINESS