Interest in AIDA Theory means:

curiosity in the product or service should be aroused.

What does AIDA theory stand for?

Attention, Interest, Desire, and Action

projecting positive or negative qualities to make you feel a certain way.

Action from AIDA theory means:

to drive the receiver of the marketing campaign to initiate the purchase

Attention in AIDA theory means:

The consumer becomes aware of a category, product or brand

Desire in AIDA theory means:

persuade the customer that they want to own this product.

puts logic into play by using evidence and facts.

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Advertising Techniques

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Questions on AIDA and PERSUADE.

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Questions 19

Answers

1
This is an example of:
Name Calling
Card stacking
Bandwagon
Transfer
2
Interest in AIDA Theory means:
curiosity in the product or service should be aroused.
to drive the receiver of the marketing campaign to initiate the purchase
persuade the customer that they want to own this product.
The consumer becomes aware of a category, product or brand
3
What does AIDA theory stand for?
Attention, Inform, Desire and Action
Attention, Interest, Desire, and Action
Awareness, Interest, desire and advertise
Awareness, Inform, Desire and Action
4
This advert uses:
Desire
Ethos
Logos
Rhetorical Question
5
Which technique is being used in this advertisement?
Emotive Language
Logos
Pathos
Direct Address
6
The following add uses:
Humour
Ethos
Rhetorical question
Action
7
Transfer is.....
A celebrity endorsement
Repeating a phase/image to get the product stuck in the consumers head.
using logic to sell a project.
projecting positive or negative qualities to make you feel a certain way.
8
Which of the Following appeals to ethics, Values and creditability.
Logos
Ethos
Pathos
Exaggeration
9
Action from AIDA theory means:
curiosity in the product or service should be aroused.
persuade the customer that they want to own this product.
The consumer becomes aware of a category, product or brand
to drive the receiver of the marketing campaign to initiate the purchase
10
Attention in AIDA theory means:
to drive the receiver of the marketing campaign to initiate the purchase
curiosity in the product or service should be aroused.
The consumer becomes aware of a category, product or brand
persuade the customer that they want to own this product.
11
This is a example of the propaganda technique Name Calling:
False
True
12
This is an example of which PROPAGANDA technique?
Bandwagon
Name calling
Logos
Pathos
13
The following are all examples of what? happy, happiness, happily.
Ethos
Emotive Language
Action
Say again
14
Desire in AIDA theory means:
The consumer becomes aware of a category, product or brand
persuade the customer that they want to own this product.
curiosity in the product or service should be aroused.
to drive the receiver of the marketing campaign to initiate the purchase
15
the principle that things that come in threes are inherently funnier, more satisfying, or more effective than any other.
The three bomb
Alliteration
Power of three
Three Technique
16
Logos:
Uses emotions.
calls upon the ethics.
undermines opposing views.
puts logic into play by using evidence and facts.
17
This is an example of a rhetorical question: Your friend ask's "what is your dogs name?"
True
False
18
What technique plays on emotions in the audience
Direct Address
Logos
Pathos
Ethos
19
Which of these is NOT a propaganda technique:
Bandwagon
Card Stacking
Interest
Transfer

Advertising Techniques Flashcards | StudBud