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T2U - 1.2.3 Market segmentation Flashcards | StudBud
T2U - 1.2.3 Market segmentation
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Which of the following is a benefit to a business of segmenting a market?
A
High sales levels are guaranteed
B
Market segments are always very easy to reach
C
Increased risk of making inaccurate business decisions
D
The business is more likely to generate sales from products
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