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SALES & MARKETING CONCEPTS Flashcards | StudBud
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SALES & MARKETING CONCEPTS
SALES & MARKETING CONCEPTS
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Flashcards
9 cards
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Practice quiz
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Questions
9
Answers
1
Customer rewards/ loyalty programmes are OFTEN used to gather customer data
True
False
2
In customer reward programmes, an issue may be:
LOYALTY CARDS
LARGE AMOUNT OF DATA
CUSTOMER RELATIONSHIP MARKETING
Customers have multiple memberships
3
Too many apps leads to customer fatigue.
False
True
4
The flywheel concept focuses on create, publish, monitor, ________and _______.
Monitor, contribute
Analyse, distribute
create, publish
Analyse, promote
5
Three types of travel agencies are ____________ Independents and Travel management companies.
Consortium
Multiple
Partnerships
None
6
Intelligent marketing knows the touch points of their customers very well.
True
False
7
When a product becomes scarce, it is often perceived as less valuable.
True
False
8
Just DO it is an example of _________.
Advertising
Mission statement
Jingle
Slogan
9
Merchandising is a healthy form of advertising.
False
True