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Consumer Behavior & Neuromarketing - Session #1 Flashcards | StudBud
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Consumer Behavior & Neuromarketing - Session #1
Consumer Behavior & Neuromarketing - Session #1
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StudBud Administration
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Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Group influence doesn't affect consumer behavior.
False
True
2
Consumer Behavior is relevant for marketing activities.
True
False
3
Contemporary Consumer Behavior...
can be understood and influenced at individual level
All of these
represents a challenge, encompassing both online & offline data
is more complex and everchanging than ever before
4
There are 10 models for understanding consumer behavior
True
False
5
There are 5 types of Consumer Behavior.
True
False
6
Consumer Behavior draws concepts from biology, psychology, chemistry & economics.
True
False
7
The importance of Consumer Behavior can be summarized in...
4 key aspects
5 key aspects
7 key aspects
3 key aspects
8
The process of dividing a customer base into groups that share similar characteristics or behaviors is
Customer segmentation
Client fragmentation
Client discrimination
Customer division
9
The types of consumer behavior are...
Complex, Dissonance-reducing, Habitual & Variety-seeking
Complex, Dissonance-reducing, Exceptional & Variety-seeking
Simple, Dissonance-reducing, Habitual & Variety-seeking
Complex, Distance-reducing, Habitual & Variety-seeking
10
Markets can be segmented by demographic, psychographic & behavioral traits.
False
True
11
Maintaining Customer Service is one of those key aspects.
True
False
12
An example of Dissonance-reducing buying behavior would involve purchasing...
a Halloween mask.
a fast-food restaurant.
None of these.
A cereal box.
13
Which of the following is not a method to study consumer behavior?
Customer segmentation
Data analysis
Market research
Mystery shopping
14
What is consumer behavior?
It's a concept that draws from psychiatry and engineering
It's how people choose P&S due to behavioral & cognitive reactions
It's the decisions you make every day
It's an outdated marketing concept
15
Buying habits are consciously chosen and collective.
False
True
