Review class

Recently, a dance company, realizing its audience was on Tik Tok began advertising. What campaign decision was made?

Many brands have started podcasts centered around their product. What form digital marketing is represented by podcasts?

What sales technique is employed when a salesperson attempts to build a relationship based on mutual interest?

What is NOT an example of channel behaviour?

The first time Terry heard of a brand was through a friend. What is this interaction with the brand called?

Connected TV (CTV), such as Roku, is a fast growing product segment. How might this fit in a firm's macroenvironment?

Franchise models, in which franchisees must comply with head office directives, is what vertical marketing system?

Car manufacturers have mutiple models available, each at a different basic price point. What is this pricing option?

A marketing campaign uses humour to capture attention. How would humour be used to classify the message?

The GAP, American Eagle Outfitters, and Abercrombie & Fitch compete on what retail dimension?

The portability of a phone allows users to reduce stress by taking it anywhere. What else may result from portability?

What below is NOT a form of qualitatitive research?

Why might both operations and marketing utilize a CRM?

Over time, a luxury watch becomes available at a department store. What tactic is being used to extend the PLC?

Simply, is a brand owned by a large grocery chain. What is this type of brand?

Selling products at below cost to lock out competitors is considered illegal and unethical. What is this called?

On social media brands may target users based upon the groups and people they follow. What is the segmentation strategy?

What is the term to describe a consumer's senstivity to a change in price?

What type of data issue may occur if utilizing an online survey to inform your market research?

How do shareholders, who vote on corporate governance, fit into the microenvironment of a firm?

An app is installed on a smartphone after purchase of the device. What level of product is the app to the smartphone?

Why might a video about a cat rescued by firefighters even though a building was secure go viral?