Rhetorical Appeals

Appeals to logos focus on the logic of the ___________

"Better men than us have fought to preserve this great nation. Now it is our turn. For our country, gentlemen!"

Appeals to pathos focus on the emotion of the ________

"Do you really want to live with the guilt of not providing the healthiest options for your baby"

Appeals to ethos focus on the credibility of the ________

“Doctors all over the world recommend this type of treatment.”

"Lady Gaga has more fans attend her concerts than Justin Bieber, therefore, she is more popular."

Appeal to facts, statistics, evidence, reasoning

"Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer."

"Please adopt this poor stray puppy. If you don't, he'll be hungry and all alone."

"I do not have any experience in this area, so the next guest who has over 15 years experience will lead."

"500 children were help by this city program, so we should give this program more funding."

Appeal to emotion

Appeal to authority, celebrity, expert opinion, credibility

"He is a forensics expert for the federal government - if anyone's qualified to determine the murder weapon, it's him."