What is the description of an Advertising Career?

Print, broadcast, and social media

What is the first step in the processing of the sale to complete the exchange?

Describe the nature of the telephone orders in selling

What does SWOT analysis stand for?

Strengths, Weakness, opportunities and threats

What is one benefit of licensing for the licensee?

Increased brand awareness or recognition

Name a trend in the entertainment industry

Internet web casts and event marketing

What are the factors that influence brand image?

Price, Quality, Value, performance

What is one benefit of licensing for the licensor?

Increased profit from royalties

TV advertising disadvantages

Most influential and best selling

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Sports Management Quiz

120 termsStudBud Administration

Sports Management Exam Review

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Questions 120

Answers

1
List 2 elements of a marketing email
Marketing content and a signature
Subject and marketing copy
Testimonials and track the results
2
What are examples of distribution methods?
All of the above
Hosting services
Full service firms
In- house
3
What is the purpose of using a production schedule
It is fun to make
Looks pretty
Keeps the event on schedule
4
Name 2 reasons why people participate in/attend sports/events.
Health and economic analysis
Health and interest
Economic analysis and enjoyment
Economic analysis and because it is cool
5
What is an advantage of internal data?
Easy to collect and analyze
doesn’t allow comparison
could be biased
6
What are the components of a production schedule?
Materials
Date of the event
Equipment/ Facilities
Personel
7
Broadcast media is more expensive than network TV
false
true
8
The four categories of consumers are...
organized participants
spectators and Sponsors
Unorganized participants
All of the above
9
What is a disadvantage of email marketing?
Little effort
Can track user engagement
Low effectiveness
Timely
10
Name a characteristic of geographic market segmentation
Social class
Gender
Income
Population density
11
____ Get attention and reach target audience.
Illustration
Identification
Headlines
Copy
12
What is the description of an Advertising Career?
Print, broadcast, and social media
Public relations within community to enhance image
Knowing your customers
Coordinate all event aspects
13
Types of out of home media advertising
Poster
Pannel
Billboards
All of the above
14
What is the first step in the processing of the sale to complete the exchange?
Explain the need for accuracy
Identify types of information
Processing an upcoming telephone order
Describe the nature of the telephone orders in selling
15
What are the components of a production schedule
Date of the event
All of the above
Access to event locations
Key contact information
16
What does SWOT analysis stand for?
strengths , weakness, opportunities and transfer
Strength, weakness, opportunities and think
Strengths, Weakness, opportunities and threats
17
What is one benefit of licensing for the licensee?
All of the above
Increased brand awareness or recognition
Increases profit from loyalties
Enhanced brand image and publicity
18
What are the factors that impact production scheduling?
Event times
Key contact information
Access to event locations
Utilities
19
Types of signage
Banners
All of the above
Dasher boards
Floor graphics
20
What is the purpose of a sales presentation
Communicate information
Customer benefit
21
Types of advertising media
Publications
Broadcast
Direct mail
all of the above
22
What is an advantage of email marketing?
Battling filters
Spreading viruses
Cost effective
Undeliverable email
23
What is the purpose of a sales presentation
All of the above
Communicate information
Make a proposition
Sell a product
24
Benefits of having a celebrity at your event
Attract media
Creates a general target market
Keep away media
25
Factors that affect pricing of SEM products
All of the above
Market segmentation
Marketing demand
Lead time
26
List the Factors that create brand loyalty
Entertainment value
All of the above
Tradition
Fan bonding
27
How is MIM uses in sports and entertainment?
Determine products and gage interest
Determine potential customers
All of the above
Determine marketing opportunities
28
Which is not a use of project plans?
Risk management
Scheduling
objectives
goals
29
Plain text emails are the hardest to create and the most common type
True
False
30
advantages of mass marketing
Lost sale opportunity
May not reach enough customers
Less confusion
31
Readers keep magazine advertising for a long time
true
false
32
It is easier to make a production schedule using technology
true
False
33
How to develop a project plan?
Precisely define the project
Identify goals
Monitor progress
All of the above
34
Identify one targeted email procedure
Privacy statement
Request removal link
Create email lists
Marketing content
35
Teams compete at different levels or stages is a _____ tournament?
Multistage
Scramble
Round Robin
Ladder
36
Name one positive result from a community hosting an event
Strong public image
Diversity - host more than one sport
37
There are 4 categories of sports products
True
False
38
Advantages of Magazine advertising
Lenghthy prep times
Wider circulation
Expensive
Professional prep needed
39
Internal data usually always exists
true
false
40
Name a trend in the entertainment industry
Naming rights
X- games
Strong public image
Internet web casts and event marketing
41
Name the a type of business in the sport/event industry
Security
All of the above
Franchises
Advertising
42
The sports and entertainment contribute to the community by…?
Bringing business to populated areas
Diverting resources
A decrease in local business
An increase in local business
43
Positive media relations include
Money
Lack of attendance
Bias
Demands
44
_types of media relationships consider negative news and establish how the company will respond
interactive
active
reactive
proactive
45
Factors that determine time frame
Number of competitors
All of the above
Number of games per day/hour
Average length of competition
46
Sports companies sell advertising space to increase revenue
False
True
47
What are the factors that influence brand image?
Price, quality, value, location
Price, quality, value
Price, Quality, Value, performance
48
What is one benefit of licensing for the licensor?
Connection with sport, athlete, entertainer or corporation
Success and profitability
Lower promotional costs
Increased profit from royalties
49
A firm educational background is needed for a career in sport/event marketing
False
True
50
TV advertising disadvantages
Message has short life span
Most influential and best selling
Very high cost
Length production costs
51
Name 2 characteristics of behavioral segmentation
Occasion and opinions
Benefits and lifestyles
Usage rate and region
Brand loyalty and usage rate
52
Disadvantages of using marketing segments
No real data
Wrong market
Measurable
Bad forecast info
53
How many types of signage are there
9
2
7
8
54
How long is the typical contract length for a multi- purpose venue?
5-20 years
10-15 years
10-20 years
3-20 years
55
What are the most common uses of email marketing?
All of the above
Newsletters
Bulletins
Announcements
56
how many steps to effective sales openings?
2
8
3
6
57
What is plain text?
Consists of words on a screen
Uses graphics sounds and colour
Code used to create web pages
Hyper text markup language
58
Advertisements are aimed to _____?
Create desire
Arouse interest
Attract Attention
All of the above
59
How many components are there in a project plan?
12
8
6
4
60
Name the sources of feature benefit information
Company websites
All of the above
Blogs
Consumer reports
61
Define mass marketing
Single marketing plan
Includes the group of all potential
Groups of unique individuals
62
How can quantitative data be measured in sports?
all of the above
loses
team stats
Wins
63
What is an example of a detail of a sponsorship?
Defines relationship
Promote their brand
Massive exposure
Not involved in manufacturing
64
Why do marketers use external data?
Provides basis for comparison
Fills in gaps from primary info
Efficient
65
Whats deals with quantitative data?
Colours
Numbers
Size
66
A round of competition is a _____ tournament?
Scramble
Heat
Double elimination
Single elimination
67
Negative media relations include
Role models
Inspiration
Bias
Coaching aid
68
What is a question sport marketers should ask?
Do they have pets?
What is there favourite food
Who consumes our products
What is there favorite colour
69
A formal contract avoids legal conflict.
False
True
70
Name the similarities between Sports and event marketing
Broader scope
Focused on business and corporate sponsorships
Lots of job opportunities
Employees with a variety of skills and interests
71
How many steps are there when developing a project plan?
7
6
4
5
72
Where can sports marketing advertising be sold
stores
Programs
online
73
When wiring a press release you must list the most important facts
true
false
74
How many factors are there to consider when planning a tournament
2
11
8
3
75
_____ conveys a message, educate and attract attention
Illustration
All of the above
Identification
Copy
76
How many copy techniques are there?
6
8
3
4
77
When you lose you no longer play in the tournament is a _____ tournament?
Heats
Double elimination
Single elimination
Ladder
78
How to capitalize on celebrity appearance?
Prepare last minute
Make a lot of people in charge
Don't stick to production schedule
Book in advance
79
What are the benefits of ascertained from the development of event marketing?
Immediate fulfillment
all of the above
Start dialogue
Personal connection
80
_type of media relationship is both media and sport with ongoing 2 way communication?
proactive
reactive
active
interactive
81
Describe scaling the house
Pricing tickets differently
Pricing tickets all the same
82
Purpose of a press release
All of the above
Support good employee relations
Introduce new products
Keep business in the public eye
83
How many factors are there to consider when planning a tournament?
11
10
4
8
84
Everyone plays each other at least one time is a _____ tournament?
Double elimination
Multi stage
Single elimination
Round robin
85
How can advertising space be sold
Discounts
Write a review
Sell between content
all of the above
86
What makes up a script?
Audio elements
Promotional events
All of the above
Video elements
87
What is a detail of a Trademark License?
Massive Exposure
Companies hire athletes
Promote their brand
Underpin all merchandise
88
How many different pricing objectives are there?
6
3
2
9
89
What are the details of a Trademark License?
Massive exposure
Companies hire athletes to endorse
Team up
Underpin all merchandise
90
Define Predictions
What happens to products
An approximate judgement
Something that actually exists
A forecast of something to happen
91
Components in developing a media guide
All of the above
Budget
Page design
Advertising
92
What is an example of a situation where a customer can become difficult?
All of the above
Problems with merchandise
Problems with company
Rude treatment by employee
93
How may types of tournaments are there?
3
8
2
7
94
Radio advertising is high in costs
False
True
95
Radio advertising is high in costs
true
false
96
Elasticity means
Price change have little to no effect on demand
Small price changes have a big impact on demand
97
What are the steps in writing a newsletter
Develop a plan
Research
design a format
all of the above
98
Name 3 characteristics of demographic market segmentation
Age, gender, Income
Age, social class and region
Size of area, income, age
Occupation, Region, Climate
99
Something that actually exists is a fact
false
true
100
__ is described as a unique task with a beginning and end
Project
Project Plan
Goal
101
What should be included as promotional tools
Both
Photos of previous event
Articles about performers
102
__ type of media relationship considers positive messages that the company wants to send
active
reactive
interactive
Proactive
103
How many steps are there in handling customer complaints
5
10
2
7
104
What are the ways celebrities endorse products?
Use the product when possible
Allow their name to be used on products
All of the above
Product endorsement campaigns
105
Can move up or down based on results is a _____ tournament?
Ladder
Scramble
Round Robin
Heat
106
Which is not a factor to consider when planning a tournament?
colour of the teams jerseys
weather
cost
venue
107
Personal traits needed for success in sport/ event marketing
Unreasonable
Lazy
Ability to work under pressure
108
Accessibility contributes to the attractiveness of a venue
False
True
109
How many questions should be answered before a sales presentation
9
11
4
8
110
The first step in writing a press release is..?
Avoid using opinions
Stick to facts
none of the above
Prepare
111
How many steps in writing a press release?
8
10
4
6
112
What are 2 characteristics of Psychographic segmentation?
Activities and benefits
Opinions and attitudes
Lifestyles and Occasions
Interests and usage rates
113
How many ways can advertising appeal to customers
14
2
4
3
114
What is the definition of Brand Image?
The faithfulness of a customer to a particular brand
Usually a % of target market
Consumer beliefs about the company and/or products
Recognition among the public
115
What are the most important production- planning tools?
Planning Lists
Signage
Knowledge about the event
All of the above
116
What are questions a business can get answered?
Why do they buy?
who is buying?
all of the above
What do they buy?
117
Human billboards reach consumers in a friendly manner
False
True
118
How many steps are in the process of licensing?
5
10
7
4
119
What are copy techniques
None of the above
all of the above
Repetition
Intimidate
120
What does it mean to “go into computer mode” when handling angry customers?
Speak generally, monotone and impersonal
Make yourself see problem from customers point of view
Apologizing continuously
Showing appreciation for feedback

Sports Management Quiz Flashcards | StudBud