Sports and Entertainment Marketing Chapter 3 Review

Question 1

The underlying framework supporting economic development including: sewers, water and roadways

Accepted Answer

Infrastructure

Question 2

Businesses in related industries must understand consumers spending habits due to competition

Accepted Answer

True

Question 3

Theme parks are opening in India due to?

Accepted Answer

All of the above

Question 4

A business project when two or more organizations work together and share profits and costs.

Accepted Answer

Joint Venture

Question 5

Which of the following is NOT a key sponsor of the World Cup?

Accepted Answer

Kelloggs

Question 6

Money spent by local employers and employees that comes from tourists is called?

Accepted Answer

Indirect economic impact

Question 7

Why do athletes and celebrities choose to write books?

Accepted Answer

To have something to do on the weekends.

Question 8

Industry trends?

Accepted Answer

All of the above

Question 9

A hired professional who plans the marketing campaign and personal appearances of authors is?

Accepted Answer

literary agent

Question 10

Which of the following is NOT an ongoing promotion for a successful sports camp?

Accepted Answer

Gift bags to camp participants.

Question 11

The total of new spending resulting from an attraction or an event is called?

Accepted Answer

Direct economic impact

Question 12

International economic relationships with goods and services flowing quickly around the world?

Accepted Answer

Globalization

Question 13

Orlando, Florida is a popular location for conferences because?

Accepted Answer

all of the above

Question 14

Popular motivational speakers from the world of sports?

Accepted Answer

Have a message that interests the audience

Question 15

Why are theme parks becoming popular in India?

Accepted Answer

All of the above

Question 16

Often top college coaches will run sports camps to determine top talent in the country.

Accepted Answer

True

Question 17

State and county fairs have made major changes to remain viable entertainment options.

Accepted Answer

True

Question 18

A good motivational speaker will have which of the following qualities?

Accepted Answer

Good Looks

Question 19

Why are athletes and coaches good motivational speakers?

Accepted Answer

All of the above

Question 20

Which of the following is NOT a reason why attractions are failing in China?

Accepted Answer

Too many people

Question 21

Many motivational speakers use this to base their speech on?

Accepted Answer

All of the above

Question 22

This industry is the world's largest industry.

Accepted Answer

Travel

Question 23

Which of the following is NOT a good topic for athletes to write about in their life story?

Accepted Answer

Controversial opinions and behaviors

Question 24

Which sport is considered to be Americas "favorite" pastime?

Accepted Answer

Baseball

Question 25

Industry norms are guidelines and goals set for different entertainment industries.

Accepted Answer

False

Question 26

The concert industry is stronger than ever with growing audience attendance.

Accepted Answer

False

Question 27

What is considered to be the "heart of the music industry"

Accepted Answer

Cell Phones

Question 28

Music industry marketers concentrate on filling the arenas with artist driven tours.

Accepted Answer

True

Question 29

Understanding your customers allow strategies to be developed to overcome competition.

Accepted Answer

True

Question 30

Responsible travel to natural areas that conserve the environment is called?

Accepted Answer

Ecotourism

Question 31

Young athletes participate in sports camps headed by famous athletes or coaches because?

Accepted Answer

all of the above

Question 32

An athletic session that extends over a period of time and concentrates on a variety of skills?

Accepted Answer

Sports Camp

Question 33

This organization serves as the international governing body for the game of soccer.

Accepted Answer

FIFA

Question 34

This type of sports activity last one or two days and focus on only one skill.

Accepted Answer

Clinics

Question 35

Which of the following is NOT true regarding Hong Kong Disneyland resort?

Accepted Answer

Disney has sole ownership

Question 36

Which of the following is NOT a characteristic of a camp?

Accepted Answer

Concentrates on one specific skill

Question 37

Recreational travel or tours planned around a special interest are called?

Accepted Answer

Niche travel

Question 38

Guidelines and goals set for an entertainment industry are referred as?

Accepted Answer

Industry standards

Question 39

More young children are expressing an interest in professional and college sports.

Accepted Answer

False

Question 40

Popular athletes can charge more for speaking engagements because of their athletic ability.

Accepted Answer

False

Question 41

Reality television are a trend in the television industry and are expensive to produce.

Accepted Answer

False

Question 42

Which of the following is NOT a way in which major universities pay high coaches salaries?

Accepted Answer

Hold a 50/50 drawing

Question 43

A writer who listens to an authors story and then commits it to paper for a fee is called?

Accepted Answer

Ghostwriter

Question 44

A group of organizations involved in producing or handling the same product or services is?

Accepted Answer

an industry

Question 45

Which sport is considered to be the "world's game"

Accepted Answer

Soccer

Question 46

Currently the trend in NASCAR is a shrinking audience attendance.

Accepted Answer

False

Question 47

Traveling for pleasure is called?

Accepted Answer

Tourism

Question 48

Which of the following is NOT a characteristic of travel trade?

Accepted Answer

Encourage the growth democracy

Question 49

Football (soccer)?

Accepted Answer

at times have been banned due to poor fan behavior

Question 50

Marketing decisions are based upon industry standards, norms and trends.

Accepted Answer

True

Sports and Entertainment Marketing Chapter 3 Review

Questions 50

Sports and Entertainment Marketing Chapter 3 Review

Questions 50