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Persuasive Techniques Review Flashcards | StudBud
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Persuasive Techniques Review
Persuasive Techniques Review
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Questions
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Answers
1
Which persuasive technique is used in this advertisement?
Cause and Effect
Statistics
Personal Anecdote
Celebrity Endosement
2
Rhetorical device that uses logical and reason to persuade an audience
Ethos
Pathos
Logos
3
Rhetorical appeal that uses authority or credibility to persuade an audience
Ethos
Pathos
Logos
4
Which persuasive technique is used in this advertisement?
Statistics
Rhetorical Question
Plain Folks Appeal
Bandwagon
5
Uses numbers or percentages to prove facts about the product
Statistics
Cause and Effect
Either-Or
Expert Testimony
6
Uses strong language to appeal to your feelings about a product or brand
Personal Anecdote
Repetition
Plain Folks Appeal
Loaded Words
7
Attempts to convince you to buy a product by telling you how many others have done the same
Either-Or
Cause and Effect
Bandwagon
Statistics
8
Presents only two options for you to consider why you need the product
Cause and Effect
Either-Or
Bandwagon
Rhetorical Question
9
Which rhetorical device is used in the following ad?
Loaded Words
Rhetorical Question
Celebrity Endorsement
Cause and Effect
10
Asks a question with a logical answer for the consumer to consider
Cause and Effect
Loaded Words
Either-Or
Rhetorical Question
11
Which of the rhetorical devices does the following ad use?
Repetition
Expert Testimony
Bandwagon
Cause and Effect
12
Rhetorical appeal that convinces an audience by creating an emotional response
Logos
Ethos
Pathos
13
Which persuasive technique is used in this advertisement?
Expert Testimony
Statistics
Repetition
Personal Anecdote
14
Shows what the product will/will not do for you
Bandwagon
Cause and Effect
Expert Testimony
Either-Or
15
Which rhetorical device is used in the following ad?
Rhetorical Question
Expert Testimony
Personal Anecdote
Either-Or
16
Uses a celebrity who is well known or popular to sell a product.
Plain Folks Appeal
Expert Testimony
Celebrity Endorsement
Bandwagon
17
Provides explanations from a person who is considered an expert because of their education or training.
Bandwagon
Statistics
Expert Testimony
Celebrity Endorsement
18
What persuasive technique is used in this advertisement?
Expert Testimony
Rhetorical Question
Either-Or
Cause and Effect
19
The ad tells an emotional and personal story in order to get the consumer to relate to the brand or product
Celebrity Endorsement
Expert Testimony
Loaded Words
Personal Anecdote
20
Ad uses an “Average Joe” to feel common and sensible. Makes the viewer feel like they can connect with the brand.
Plain Folks Testimony
Statistics
Band Wagon
Repetition
21
Repeats key words or phrases to get consumers to remember the brand when buying
Expert Testimony
Loaded Words
Repetition
Rhetorical Question
