MIM Review For Coach Long

Question 1

A company has determined that it will focus its marketing efforts on high-schoolers. This is

Accepted Answer

target marketing

Question 2

Liza has always wanted a horse has saved enough money to buy one. In marketing terms, Liza is a

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market.

Question 3

The characteristic that reflects where customers fit in the day-to-day buying routine is

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life stage.

Question 4

The same person can be included in more than one

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target market.

Question 5

When examining a market, marketers primarily notice its

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categories.

Question 6

Mass marketing is not as precise as _____________ marketing.

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segment

Question 7

A target market can be described as the

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group of customers the business seeks to attract.

Question 8

Sorting customers by their physical and social characteristics is called ________ segmentation.

Accepted Answer

demographic

Question 9

When the total market is divided, one of its groups is called a market

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segment.

Question 10

To buy a product, customers in a market must first

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be willing to buy the product.

Question 11

Today’s customers are not influenced by mass marketing alone because they are more

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discerning.

Question 12

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

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mass marketing.

Question 13

Market segmentation is about dividing the market into __________ groups.

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specific

Question 14

When marketers sort customers psychographically, they divide them by

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lifestyle habits.

Question 15

When using mass marketing, marketers seek to appeal to the

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entire market.

Question 16

In the marketing concept, whose point of view matters most?

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Marketer’s

Question 17

Geographic segmentation is dividing a market by where customers are

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living.

Question 18

A firm’s strategy is important because it shows

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how its goal will be reached.

Question 19

Marketers divide their markets by grouping customers according to their

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similarities.

Questions 19