'The Logical Appeal' techniques uses...to sell products.

arguments, data, statistics, or factual information

'Logical Fallacies' attempt to...

manipulate customer's sense of logic.

"Glittering Generalities" are...

"feel good" statements that people identify with.

Basically peer pressure in advertising. Buy it! Everyone else already has!

The technique 'Celebrity Endorsements' includes...

Celebreties promoting brand or products.

What's the marketing rule of seven?

Most people need to interact with a brand seven times before purchasing it.

"Scarcity" is a technique that

emphasises the limited availability of a product or service

studbud

Ad techniques

31 termsStudBud Administration55 plays

Imported from external platform

Flashcards31 cardsFPractice quizPHost liveL

Questions 31

Answers

1
Comparative advertising is when a brand compares its product or service to a competitor’s, highlighting its advantages.
False
True
2
'The Logical Appeal' techniques uses...to sell products.
nonsense to confuse customers and rethink what they think they know.
arguments, data, statistics, or factual information
lies
3
Coca Cola's "The drink everybody knows" is an example of...
Plain Folk
Bandwagon
Rich Folk
Glittering Generalities
4
"The best coffee for the best you" is an example of...
Glittering Generalities
Repetition
Emotional Appeal
Logical Fallacy
5
'Logical Fallacies' attempt to...
explain with facts why it's good to buy products.
explain honestly why their products are the best.
manipulate customer's sense of logic.
6
McDonald's "I'm loving it" slogan / jingle is an example of...
emotional appeal
card stacking
repetition
colour psychology
7
This is an example of
Plain Folk
Logical Appeal
Repetition
Scapegoating
8
This is an example of...
Glittering Generalities
Plain Folk
Logical Appeal
9
"Glittering Generalities" are...
"feel good" statements that people identify with.
using over the top decorations in ads.
Really fancy writing in ads.
Logical slogans.
10
"Plain Folks" aims to...
reach 'regular people'.
make rich people feel more grounded.
create simple ads.
11
Repetition - there are two levels to this, and they are called..
mega and mini
I wasn't listening in class. Dunno
micro and macro
tiny and big
12
This is an example of...
Repetition
Emotional Appeal
Colour psychology
Glittering Generalities
13
This is an example of...
Comparative advertising
Scarcity
Colour psychology
Emotional Appeal
14
"Get yours now - limited availability" is an example of...
Repetition
Glittering Generalities
Colour psychology
Scarcity
15
Bandwagon is...
When a band supports a brand
Basically peer pressure in advertising. Buy it! Everyone else already has!
16
The technique 'Celebrity Endorsements' includes...
Celebrities asking others to endorse their own products.
Celebreties promoting brand or products.
Customers sending DMs to celebrities, asking them what they think of brands
17
Kellog's putting '11g of protein' on their ad is an example of...
Logical appeal
emotional appeal
18
Michael Jordan's partnership with Nike is an example of...
bandwagon
scapegoating
car stacking
celebrity endorsement
19
This is an example of...
Storytelling
Logical Appeal
Emotional Appeal
Plain Folk
20
This is an example of...
Bandwagon
Scapegoating
Card Stacking
Repetition
21
This is an example of...
Comparative advertising
Logical Fallacy
Plain Folk
Logical appeal
22
This is an example of...
Repetition
Colour psychology
Card stacking
Testimonial
23
This is an example of...
Colour psychology
Repetition
Celebrity endorsement
Glitterin Generalities
24
What's the marketing rule of seven?
It takes seven different ads to convinve a consimer to buy something.
When you see a great ad you want to buy seven products.
Most people need to interact with a brand seven times before purchasing it.
It takes seven people to come up with a good ad.
25
'Emotional appeal' aims to make customers...
feel guilty so they donate money
feel strong emotions
feel sad soe they buy a product that will make them happy
26
"Scarcity" is a technique that
makes customers believe they are only ones that are able to buy it
makes people feel specia
emphasises the limited availability of a product or service
27
The technique 'Storytelling has become widely used recently.
True
False
28
This is an example of...
Logical Fallacy
Emotional Appeal
Glittering Generalities
Bandwagon
29
In 'storytelling' companies talk about their values and missions, hoping to gain more customers.
False
True
30
This is an example of...
Plain Folks
Card Stacking
Logical Appeal
Comparative advertising
31
This is an example of...
Glittering Generalities
Logical Appeal
Celebrity Endorsement
Bandwagon

Ad techniques Flashcards | StudBud